Trust International is significantly increasing its spending on ongoing CRS development.

Published: 03 Jul 2008

Trust International is significantly increasing its spending on ongoing CRS development.

Spending in 2008 will increase from $7.8 million year to date to roughly $14 million.

The major investments will be in the continued development of Trust|Booker 2.0 Internet booking engine and a new multi-lingual version of its Voyager CRS, which includes a fully integrated suite of customer relationship management (CRM) products.

Trust also expects to roll out additional interfaces to property management systems (PMS), revenue management systems (RMS) and direct connects Internet channels to further strengthen Trust's signature "one stop – distribute all" concept.

During the first half of 2008, Trust recorded a 50% increase in system bookings among hotel groups using the Voyager system as their reservations system for their own reservation office. Additionally, Trust achieved a 10% increase in voice bookings, a 15% increase in Internet bookings (primarily due to the new Trust|Booker IBE), and a 10% increase in Trust|Com commission handling.

The company has also added seven new hotel group clients from Asia/Pacific, the Americas, Africa and Europe.

Trust shared that it is witnessing increasing numbers of hotel groups switching to the Trust centralised reservation service (CRS) to realise cost savings and time-saving efficiencies.

Mario Bellinzona, VP Sales and Marketing for Trust International, said: "We see that many hotel groups are re-thinking their current distribution set-up, as their need for client- and guest-centric products and true cost savings are more important than ever in all areas of distribution."