Viator, an online resource for tours and activities worldwide, has acquired Las Vegas-based LookTours, a provider of Las

Viator, an online resource for tours and activities worldwide, has acquired Las Vegas-based LookTours, a provider of Las Vegas and other major market sightseeing tours and destination activities.

Published: 23 May 2006

Viator, an online resource for tours and activities worldwide, has acquired Las Vegas-based LookTours, a provider of Las Vegas and other major market sightseeing tours and destination activities.

An official released shared that LookTours’ collection of activities will add to Viator’s existing portfolio of “the things you do when you get there” that currently boasts more than 4,500 sightseeing tours, attractions and activities in 450-plus destinations in more than 75 countries.

LookTours, founded in 1999, specialises in discounted activities and offers more than 1,500 sightseeing tours, adventure activities, and other entertainment, including bus, helicopter, airplane, jeep, horseback, all-terrain vehicle, kayak and raft outings as well as show tickets and wedding packages.

“This deal supports our shared vision to capitalise on the rapid expansion in the online tours and activities market, and will fuel our growth as a combined company with highly complementary portfolios,” said Rod Cuthbert, founder and chief executive officer, Viator.

Viator will continue to operate the LookTours and Viator brands separately, but plans to cross-utilise inventory and share best practices as appropriate.

“LookTours has developed strong, long-standing partnerships with several local tour operators and, as a result, has secured exclusive pricing agreements not currently available through other travel sites. To gain efficiencies and scale, Viator plans to consolidate some key operating functions such as marketing, partner development, and certain technology infrastructure and services,” stated the company.

The LookTours operations will remain in Las Vegas, expanding its scope to accommodate Viator in its business office and call centre. Viator, which does not currently offer telephone booking capability, will gain the benefit of LookTours’ expertise in running a full-service reservations and customer service call centre.

The significant majority of LookTours’ revenue originates from regional activities in Las Vegas although the company also offers tours and activities in more than 30 other destinations, including New York, Boston, Chicago, the Hawaiian Islands, Los Angeles, Orlando, San Francisco, Seattle and Washington D.C., as well as international markets like London, Paris and Sydney.

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