Published: 26 Oct 2007

The enhancements include additional advertising opportunities for suppliers, where traffic will be directed to allow for transactions on the suppliers' own sites. In addition, there will be broader exposure for PriceBreakers deals on and off the priceline.com website.

In August 2007, PriceBreakers deals were viewed more than two million times. PriceBreakers highlights 20 to 30 of the best last-minute travel deals hand-picked by the PriceBreakers staff and priceline.com's air, hotel, rental car, cruise and vacation package product teams. Especially deep discounts are highlighted as features. Each deal shows the estimated amount of time left before it is no longer available. All deals are subject to availability and change daily.

PriceBreakers deals typically come from priceline.com supplier/partners who pay no listing fees because their deals are fulfilled through priceline.com's transaction engine. PriceBreakers announced that, for a placement fee, it also will allow qualified travel suppliers to offer deals that direct customers back to their own websites for fulfillment. In addition, all listings will be included in a weekly PriceBreakers e-mail. A limited number of these placements will be made available each week.

"We believe PriceBreakers is unique in the last-minute top deals category because of its broad mix of last-minute travel deals that can't be duplicated elsewhere," said Brian Ek, PriceBreakers' General Manager. "Our offerings include deep-savings Name Your Own Price deals and specially discounted vacation packages that are exclusive to priceline.com and PriceBreakers. We have special deals given to us by our supplier/partners. We offer members-only deals that are typically the cream of the crop. And, when we spot a generally available travel sale that's simply too good to miss, we alert our customers so they can be among the first to grab it before it goes away."

PriceBreakers deals are supported by a broad promotional network that includes: PriceBreakers deal distribution to more than six million registered e-mail addresses; Web 2.0 distribution through RSS and XML feeds of PriceBreakers deals that can be received by most popular online readers, such as MyYahoo!, GoogleReader, Amphetadesk, FeedDemon, NewsFire, Feedreader and Bloglines; Advertised listings on travel websites including Travelzoo.com; Keyword search campaigns on popular search engines.

In addition, PriceBreakers is now being supported with a permanent "live" deals feed on the newly redesigned priceline.com home page. Visitors to www.priceline.co" see a special box featuring the most recently posted PriceBreakers deals. The instant a new deal hits PriceBreakers, it is highlighted in the special box.