Published: 24 Jan 2008

The new tagline "Sleep Easy" offers a straightforward value proposition to hostellers, hostel owners and Hostelworld.com staff, stated the company.

According to Hostelworld.com Chief Marketing Officer, Niamh Ni Mhir, the tagline "comes from the reassurance you get from dealing with the number one hostel website."

"Backpackers and youth and student travellers can sleep easy in the knowledge they will find a bed for the night and they can rely on real customer ratings and reviews from people who have already stayed there. Hostel owners can sleep easy in the knowledge that Hostelworld.com will sell more of their allocations than anyone else both through the Hostelworld.com site and thousands of distribution partners that utilise the Hostelworld.com booking engine, and staff can sleep easy in the knowledge they are employed by a successful, innovative and fun company."

The site features extensive user generated and editorial content with over 1.3 million user generated reviews from customers.