Expedia has highlighted that its room night share in the U.S. is up 50% over the past two years.

Published: 16 Feb 2010

Expedia has highlighted that its room night share in the U.S. is up 50% over the past two years.

The online travel company has indicated that this increase in market share is happening at the expense of offline travel agencies.

“We think that we are winning share amongst online travel agencies as well. But other than that, it’s difficult to tell where it’s coming from,” said Dara Khosrowshahi, president and CEO of the company. He added, “Specifically in Q4 for example, in the U.S. we grew room nights 23% and based on Smith Travel Research rooms sold or demand in Q4 was down 1%.”

Khosrowshahi shared this during Expedia’s Q4 earnings call (transcript posted on Seeking Alpha).

New campaign

As far as the new campaign for Expedia is concerned, Khosrowshahi said it’s too early to comment about the impact.

“It’s where you book matters campaign. We’re seeing searches for Expedia on Google up significantly. We’re seeing those searches out index the searches we see from the competition, but I think it’s really early,” he said. “I think the campaign is not as much of a price promotion campaign as we have had it in the past. It’s been more of a campaign of here are the many, many things that Expedia can do for you and we think that is a campaign that we can work with and build over a long period of time.”

“It’s also a campaign we can take international so we’re taking that campaign for example, we’re running spots in Scandinavia, etc.”