Expedia launches Travel Agent Affiliate Programme in the US

Expedia has introduced its Travel Agent Affiliate Programme (TAAP) for agents in the United States.

Published: 10 May 2010

Expedia has introduced its Travel Agent Affiliate Programme (TAAP) for agents in the United States.

Travel agents can register online at Expedia.com by clicking on the travel agent access link in the footer of the site. Agents are provided with direct access to the Expedia inventory through a dedicated portal. From here, they can browse through flights, hotel accommodation and car hire combinations - as well as destination services such as tickets for local transport systems, tourist attractions and excursions.

According to Expedia, membership to its TAAP is subject to a one time membership fee of $50 which is not paid in advance, but it is deducted from the first Marketing Fee payment. But Expedia is waiving the one-time membership fee for all agents who sign up by June 30, 2010.

Commission levels for TAAP are:

  • 10 percent for Expedia Special Rate hotels
  • $6 per booking for Agency Hotels
  • 5 percent on vacation packages (flight+hotel, flight+car rental, flight+hotel+car rental). (Minimum 3 night/3day Land Content)
  • 3 percent on vacation packages (flight+hotel, flight+car rental, flight+hotel+car rental). (Less than 3 night/3day Land Content)
  • 10 percent for activities

TAAP was first launched in Italy in 2002 and has since expanded to the UK, France, Germany, Canada, Australia and New Zealand. The programme currently has more than 8,000 members worldwide.

Last month, the online travel company launched a new award scheme for TAAP in the UK. Based on performance, partners can win silver, gold or platinum status and be rewarded with up to 11.5 percent commission. Since TAAP launched in the UK in October 2008, the programme has increased its network to 715 travel agents with a 59 percent rise in subscriptions in the last six months alone. Of these, more than 30 partners have already achieved membership to the award scheme.

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