Jul 25, 2016
Engaging marketing teams to integrate sustainability into business processes and the overall marketing strategy, necessary if your company wants to create positive change and be a responsible business.
This session will teach you successful ways to:
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Engage with marketing departments to see where sustainability fits in communications
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Link sustainability more to brand messaging to influence behaviour change
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Simplify messages to create consistency
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Target fewer focus areas to create real engagement in the business
Speakers:
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Rupert Maitland Titterton, Communications, Public Affairs and Sustainability, Kellogg's Europe
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Mark Davies, International Director of Sourcing, The Body Shop
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Janu Ramchandani, Carbon Reporting Expert, Bergen-Energi