Close log in window
Kellie Cummings, (May 14, 2020)
When customers feel vulnerable, they are more inclined to scrutinise brand messages. Communicators need to adopt different strategies to avoid eroding trust, says leadership consultant Kellie Cummings
Nadine Hawa, (May 23, 2018)
As western firms rush to pull controversial ads, a new report reveals the extent of discimination against woman in the Chinese jobs market. Nadine Hawa reports
Ben Hayman, (Mar 3, 2018)
Ben Hayman of brand purpose agency Given argues that the consumer goods giant’s ultimatum that it will pull advertising from platforms that publish toxic content plays well with parents, but shows the challenges of delivering 'purpose' in a digital world
Liam Dowd, (Feb 11, 2016)
Successful integration of marketing and sustainability strategy can help deliver change; achieving such integration can be difficult
Mallen Baker, (Dec 17, 2013)
Readjusting clothes prices to reflect the true costs of producing them safely is a challenge that cannot be ducked, says Mallen Baker
Peter Knight, (Dec 16, 2013)
Consumer technology is now being used to meet practical needs and bring fulfilment to people’s lives, says Peter Knight
Eric Marx, (Jul 10, 2013)
Online targeted advertising algorithms can have serious reputational consequences for brands
Mallen Baker, (May 2, 2013)
How ethical is it to exploit people’s emotional reflexes in order to achieve a laudable goal, asks Mallen Baker
