Manage Your Information

This is the final of the third part series by Donn Deffebach. Find out how to manage your information.


HP offers a modular approach to BI. This strategy, services-led approach enables you to develop a BI strategy and implementation roadmap to accelerate the build-out of your BI environment, incrementally and cost-effectively. We:

  • Assess and evaluate your existing BI capabilities and determine what needs to be achieved
  • Map the gap between your current and desired state, then design a solution roadmap that includes data analysis to determine the likelihood of success based on data integrity availability and overall detail and quality to achieve that state
  • HP Analytics and Data Management Services can help you:
  • Monetize information assets
  • Gain actionable insight into customer behavior and sentiment
  • Get end-to-end visibility of supply chain logistics
  • Use operational performance analytics to improve efficiencies
  • Use asset and capacity optimization analytics
  • Use freight mix management analytics
  • Manage revenue
  • Gain access to executive dashboards/scorecards
  • Implement the roadmap with an iterative process that builds capability over time, based on
  • business priorities, scope, and complexity; reduce risk by breaking this into manageable pieces and quickly delivering capabilities to users
  • Interview business stakeholders to identify information capabilities required to address business challenges

Get end-to-end visibility into the supply chain

  • Have visibility into operations to identify operational issues to proactively address service failures through root cause analysis
  • Gain real-time analysis of potential service impacts due to weather- or congestion-related events
  • Receive advance notification

Manage revenue

  • Increase profit margins by understanding freight mix contribution, capacity implications, and shipment/customer-level profitability determining which customer to pursue and which to avoid

Use asset and capacity optimization analytics

  • Leverage detailed analysis of assets and available capacity to position equipment and plan routes to optimize use and reduce inefficiencies

Use operational performance analytics

  • Review operational dashboards—one source of analysis and reporting—to help you manage across linehaul, pickup and delivery, and cross-dock operations to improve efficiencies
  • Gain management visibility into the current health of your organization and emerging trends that enable more timely decision-making
  • Better measure performance against your key performance indicators through rationalized data provided in a unified report

Gain actionable insight into customer behavior and sentiment

  • Integrate nontraditional unstructured data including call center responses and social media data with your data sources, giving you a clearer view of your customers, enabling you to better meet their needs
  • Understand customers, who have more information to compare products and services, and respond quickly to marketplace changes

Use freight mix management analytics

  • Leverage complex analysis of customer freight handling and density characteristics to maximize capacity utilization through coordinated pickup and delivery of heavy dense and light bulky products fully using trailer capacity

Monetize your information assets

  • Connect information and intelligence throughout the enterprise, delivering undiscovered insights and revealing new channels for growth


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