Google shopping ads will now have a free delivery option displayed through partnership with UPS subsidiary Ware2Go
UPS company Ware2Go integrates with Google to provide 'Free and Fast' shipping offers within shopping ads
Ware2Go, a UPS company focused on enabling deliveries to customers from merchants, is now in an e-commerce partnership and integration with Google Shopping.
The integration will dynamically display delivery promises within merchants’ Google ads, based on real-time inventory availability across Ware2Go’s fulfillment network. The integration will prioritise displaying free and low-wait time delivery options.
Google hopes that by advertising free, quick deliveries much earlier in the buyer’s journey than is currently available, including at the point of initial product research via Google Search, they will boost ad value and therefore revenue. Typically shipping options appear towards the end of the purchase journey and when free options aren’t available, various studies have indicated that cart abandonment increases.
"Ware2Go is committed to building relationships with partners that enable merchants to exceed customer expectations across commerce,” commented Ware2Go CEO Steve Denton. “By pairing the new Google Free and Fast offering with our flexible and scalable fulfillment solution, merchants can grow their market demand faster by positioning their delivery speed as a revenue driver.”
A recent Ware2Go survey claimed that 52% of merchants found a fast shipping promise to be the most effective tactic to increase cart conversion, with nearly 65% of merchants reporting an increase of up to 25% in conversion rates when 1-2 day delivery was offered.
According to initial data from Google Shopping quoted in a press release from Ware2Go, merchants displaying the delivery notification saw a 7% increase in conversions, a 10% increase in conversions per dollar, and a 9% overall conversion rate