ModusLink Helps Cricut® Meet Global Demand and Enables European Expansion
Cricut’s strategic growth plan focuses heavily on e-commerce and strong execution of logistics
ModusLink Global Solutions™ Inc. and Cricut® have announced a significant operational expansion, making Cricut’s highly innovative craft, hobby and educational products more readily available in Europe. ModusLink will help Cricut manage numerous supply chain and logistics functions including regional warehousing, distribution and order fulfillment. ModusLink will also support e-commerce, payment and local tax processing and order support in more than 35 countries.
“Cricut is seeing strong growth and high consumer demand for our crafting supplies across Europe, especially among the young and technology-savvy demographic,” said Simon Faulkner, executive vice president and general manager for EMEA at Cricut. “These customers want quick and easy access to our products through online channels and expect the quick shipping options that are available to them with other goods such as clothing and electronics. ModusLink has the logistics operations in place and the regional expertise that is helping us quickly expand our business and increase brand loyalty in this key market.”
In addition to driving an exceptional purchasing experience for Cricut’s customers, ModusLink’s current product distribution infrastructure in Europe is expected to save Cricut considerable freight costs and help reduce the associated carbon footprint of long-distance shipping.
“ModusLink is eager to play a role in Cricut’s current growth by providing global supply chain and e-commerce support that helps build the business in a highly efficient and cost-effective way,” said Scott Crawley, president of global operations, sales and marketing at ModusLink. “Taking the right approach to growing a company’s presence in new regions often requires a knowledgeable local operations partner and our goal is to help clients expand in a carefully planned manner that yields revenue and satisfied customers, without disrupting or overhauling their existing business.”
In addition to the collaboration in Europe, Cricut has also recently extended its engagement with ModusLink for U.S.-based logistics services.