Rita E. Numerof Ph.D.

Rita E. Numerof Ph.D.

Rita E. Numerof Ph.D.'s picture
Rita E. Numerof, Ph.D. is President of Numerof & Associates, Inc. Numerof is a strategy development and implementation firm with more than 25 years’ experience helping major pharmaceutical, device, diagnostic, payer and delivery organizations create and deliver value across healthcare. Experts in business model transformation, Numerof specializes in redesigning commercial models, developing economic and clinical value propositions, and crafting market access strategies for the pharmaceutical industry worldwide. For more information, visit our website at www.nai-consulting.com

Latest posts from Rita:


Pharma marketing and market...

Oct 21, 2011

Why market research must reflect a strategic as opposed to tactical view of...

Commercial, Access and Evidence

Pharma marketing and comparative...

Sep 25, 2011

Rita E. Numerof explores what impact the use of comparative effectiveness...