Nick de Cent

Nick de Cent

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Taking the entrepreneurial approach

Jan 19, 2015

Corporations can be so constrained by their hierarchy and mindset that they are...


The growing influence of KAM

Jan 14, 2015

MSD’s Hossam El Faramawi talks to Nick de Cent about how effective key...


Can KAMs build true partnerships...

Jan 6, 2015

Compliance issues may be hampering the commercial co-creation process between...

Commercial, Access and Evidence

Top 5 pharma news stories of 2014

Dec 15, 2014

It’s been an eventful and promising year for pharma. The eyeforpharma team...


It’s credible content that...

Dec 1, 2014

Trusted, relevant, credible content – sometimes even co-created by the...


From dinosaur to digital

Nov 18, 2014

Tyrannosaurus rep faces extinction. It’s time to evolve, argues Nick de Cent.


Taking engagement to the next level

Nov 4, 2014

A multichannel strategy brings obvious advantages in terms of stakeholder...


Is it time for the conference to...

Oct 29, 2014

In future, we will see a blend of hybrid physical-virtual conferences, suggests...


Smart inhaler initiative takes off

Oct 24, 2014

Digital health applications are beginning to transform the healthcare...

Access and Evidence

Separating "science"...

Sep 16, 2014

Changing market dynamics and recent problems relating to Investigator Initiated...