'Mal Barnard'

'Mal Barnard'

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Will the real Marketers stand up?...

Mar 5, 2009

Marketing and Marketers are weasel words, they have lost their meaning and to ...

Column

I had a dream.....

Mar 5, 2009

The public love the pharmaceutical industry, employees are proud of what they ...

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Value chain or value drain?

Feb 23, 2009

We are all familiar with the concept of value chain. How the batton is passed ...

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Get me out of here, I am bored!

Feb 17, 2009

I am a sales rep and I am bored. Is this not the reality for many of our ...

Column

Your sales force hate your messages

Feb 17, 2009

How much resource is wasted on developing thoroughly researched messages ...

Column

Talk Is Cheap

Jan 15, 2009

Segmentation in the pharmaceutical arena is a myth: most talk about it, but ...

Column

Branding is overrated

Jan 15, 2009

We are obsessed with branding, rather than the critical art of brand ...

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