'Mal Barnard'
'Mal Barnard'
Latest posts from :
Marketing and Marketers are weasel words, they have lost their meaning and to ...
The public love the pharmaceutical industry, employees are proud of what they ...
We are all familiar with the concept of value chain. How the batton is passed ...
I am a sales rep and I am bored. Is this not the reality for many of our ...
How much resource is wasted on developing thoroughly researched messages ...
Segmentation in the pharmaceutical arena is a myth: most talk about it, but ...
We are obsessed with branding, rather than the critical art of brand ...