'Mal Barnard'
'Mal Barnard'
Latest posts from :
Carrot or stick? Which works best? When I review the various approaches to ...
If I had a dollar for every statistic or research out put that emphasised how ...
Time to change strategy, focus and tactics, we are in a downturn. Why? Do we ...
Our sales force are great at exagerrating the benefits of our brands but does ...
What gets measured gets done we are told. So we measure call rates and they ...
If you do not have a unique value proposition, you do not need a sales force ...
Not all change leads to improvement, however without change there will be no ...
When you consider what Marketers should do surely we are all Marketers. Is it ...
No matter how many illness the industry helps to manage, payors and patients ...
I am sure some of my smarter colleagues will enlighten me but surely this is ...