'Mal Barnard'

'Mal Barnard'

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It is time to dismantle marketing...

Aug 10, 2009

Marketing is not a department but a function that should run through the ...

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The secret to effective Marketing...

Jun 30, 2009

We face the twin threats of economic climate and increasing regulation. How ...

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When did we lose the CARE in...

Jun 25, 2009

We work for one of the greatest industries on earth, an industry that looks ...

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Pharma Marketing - Is it time for...

Jun 16, 2009

Marketers in the Pharmaceutical industry have always perceived themselves to ...

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KAM - it's as clear as mud

Jun 16, 2009

The fragmentation of our stakeholders has given us many things, one of which ...

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Ethical dilemma - any lessons from...

Jun 3, 2009

The UK political system has gone into melt down in recent weeks. If only they ...

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Diffusion of innovation - why your...

May 21, 2009

The R&D guys have done a great job and uncovered a revolutionary solution...

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What business are we in?

May 21, 2009

 

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SLEPT analysis - time to wake up

May 6, 2009

In uncertain econmic environments like we have now, the importance of strong ...

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SWOT analysis - time for a product...

Apr 30, 2009

Most of our plans and strategies contain a SWOT analysis, but the analysis, ...

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