'Mal Barnard'
'Mal Barnard'
Latest posts from :
Mals Musings: Its time for pharma...
Why future success should be measured by gains in corporate social ...
Mals Musings: Sales force...
To make SFE relevant again, we need to start adding value rather than ...
Mals Musings: Is the CMO DOA?
Can chief marketing officers (CMOs) really make marketing relevant again?
Mals Musings: Whats Up with The...
Upon reflection, there are a number of misconceptions in business and many ...
Mals Musings: Segmentation,...
Customers differ! They differ in characteristics, needs, and the way they ...
Mals Musings: Mind Marketings...
No profession suffers amateurs and pretenders like marketing. In many ways, ...
Mals Musings: SWOTTime for a...
The SWOT must be the most popular strategy-making tool in the world. You are ...
Mals Musings: Is Your Value...
Every business manager is obsessed by a desire to deliver a unique value ...
Mals Musings: Why Implementation...
Strategy without implementation is a waste of time. We are told repeatedly ...