Katie Osborne

Katie Osborne

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Access and Evidence

Calling the Shots?

Dec 10, 2018

How influential are the value assessments from bodies like ICER?


The Sales Force of The Future

Oct 1, 2018

What does a truly digitally mature sales force look like and how can companies...


The Best Job In Pharma Right Now?...

Sep 15, 2018

Combining their deep customer insight with the power of data, reps are in pole...


Why MSLs And Sales Reps Should...

Jun 26, 2018

The case for aligning MSLs with sales reps is strong — if both sides play...

Patients and Medical

Could Behavioral Science Crack...

Apr 19, 2018

The industry is looking to the field of psychology to answer one of its most...

Patients and Medical

Navigating The Path To Value

Feb 27, 2018

Outcomes-based models are a progressive step for pharma, but the road to...


Only One Thing Can Save Pharma

Jul 25, 2017

Innovation is essential for pharma's future success, but where does it...


Fixing Pharma's Broken...

May 15, 2017

In an ever-more complex pharma landscape, a focus on patients and patient...