Katie Osborne
Katie Osborne
Latest posts from :
How influential are the value assessments from bodies like ICER?
What does a truly digitally mature sales force look like and how can companies...
Combining their deep customer insight with the power of data, reps are in pole...
The case for aligning MSLs with sales reps is strong — if both sides play...
The industry is looking to the field of psychology to answer one of its most...
Outcomes-based models are a progressive step for pharma, but the road to...
Innovation is essential for pharma's future success, but where does it...
In an ever-more complex pharma landscape, a focus on patients and patient...