Katie Osborne
Katie Osborne
Latest posts from :
Putting the patient at the centre of clinical trials could be transformative
A pioneering project promises to transform patients’ clinical trials...
Multiple innovations using AI are transforming the trial recruitment process
Compassionate use programs offer hope to patients who have ran out of options....
How influential are the value assessments from bodies like ICER?
What does a truly digitally mature sales force look like and how can companies...
Combining their deep customer insight with the power of data, reps are in pole...
The case for aligning MSLs with sales reps is strong — if both sides play...
The industry is looking to the field of psychology to answer one of its most...
Outcomes-based models are a progressive step for pharma, but the road to...