Katie Osborne

Katie Osborne

Katie Osborne's picture

Latest posts from :

Patients and Medical, Clinical

Towards patient preferred trials

Sep 18, 2019

Putting the patient at the centre of clinical trials could be transformative

Patients and Medical, Clinical

Creating a Patient Trial Community

Aug 13, 2019

A pioneering project promises to transform patients’ clinical trials...

Patients and Medical, Clinical

Unleashing AI’s potential in...

Jul 29, 2019

Multiple innovations using AI are transforming the trial recruitment process

Access and Evidence

Embracing Early Access

Jan 22, 2019

Compassionate use programs offer hope to patients who have ran out of options....

Access and Evidence

Calling the Shots?

Dec 10, 2018

How influential are the value assessments from bodies like ICER?


The Sales Force of The Future

Oct 1, 2018

What does a truly digitally mature sales force look like and how can companies...


The Best Job In Pharma Right Now?...

Sep 15, 2018

Combining their deep customer insight with the power of data, reps are in pole...


Why MSLs And Sales Reps Should...

Jun 26, 2018

The case for aligning MSLs with sales reps is strong — if both sides play...

Patients and Medical

Could Behavioral Science Crack...

Apr 19, 2018

The industry is looking to the field of psychology to answer one of its most...

Patients and Medical

Navigating The Path To Value

Feb 27, 2018

Outcomes-based models are a progressive step for pharma, but the road to...