Katie Osborne
Katie Osborne
Latest posts from :
Calling the Shots?
How influential are the value assessments from bodies like ICER?
The Sales Force of The Future
What does a truly digitally mature sales force look like and how can companies...
The Best Job In Pharma Right Now?...
Combining their deep customer insight with the power of data, reps are in pole...
Why MSLs And Sales Reps Should...
The case for aligning MSLs with sales reps is strong — if both sides play...
Could Behavioral Science Crack...
The industry is looking to the field of psychology to answer one of its most...
Navigating The Path To Value
Outcomes-based models are a progressive step for pharma, but the road to...
Only One Thing Can Save Pharma
Innovation is essential for pharma's future success, but where does it...
Fixing Pharma's Broken...
In an ever-more complex pharma landscape, a focus on patients and patient...