Emma Sutcliffe

Emma Sutcliffe

Emma Sutcliffe's picture
Emma Sutcliffe has been a leader, lobbyist and innovator in healthcare and proponent of the value insights gained from socialized health and patient centricity for 20 years. A medical biochemist who is completing phd research about the impact of social media on medicine, Emma helps the pharma industry upskill and adapt to the era of participatory medicine where everyone is a consumer and a contributor. When is isn't writing articles, chairing events or educating industry, Emma is writing poetry - or failing to parent 2 children, a large dog and an irascible cat.

Latest posts from Emma:


Patients, Promises & Politics:...

May 7, 2015

To whom do we entrust our health decisions?

Column, Commercial

Patient centricity – from hubris...

Feb 18, 2015

In January I was ‘treated’ by 10 HCPs in 7 days and more than 100 patients...


Patients in 2014: the successes,...

Dec 11, 2014

We reflect on the past 12 months from the patient perspective – it has been a...


We are all patient-centric now —...

Nov 12, 2014

With patient centricity firmly on the agenda, what is true patient centricity...

Column, Commercial

Putting the ‘me’ into medicine

Oct 16, 2014

This is the first of a new monthly column addressing patient centricity and the...


Nudges, Needs, Necessities –...

Jan 24, 2014

Emma D'arcy, digital and patient advocate, offers up her thoughts on the...

Clinical, Column, Commercial, Access and Evidence

This is not the end!

Nov 2, 2012

Emma D'Arcy reviews an intensive and revealing week as Guest Editor at...


Words Of Wisdom About Pharma Being...

Nov 1, 2012

I’ve been watching, encouraging, praising and, on occasion, remonstrating...


Editor's Disruption

Oct 31, 2012

We interrupt this transmission


Editor's Disruption

Oct 29, 2012

We would like to interrupt this broadcast..