EileenOBrien

EileenOBrien

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Column, Commercial

Pharma and online communities:...

Oct 21, 2011

The pros and cons of online health communities

Column

New pharma Facebook landscape:...

Sep 7, 2011

How is pharma responding to changes to Facebook's commenting policy?

Column

Can a Patient Ever Know Too Much?

Aug 28, 2011

Patients and caregivers can play a critical role in their diagnosis

Column

Patients, orphan drugs and pricing...

Jun 14, 2011

What the Makena backlash means for the rare disease community

Commercial

What YouTube can do for pharma

Jun 6, 2011

If done right, social media in general—and YouTube in particular–can boost...

Column

Pharma marketing and social media:...

Apr 27, 2011

*Even in the absence of FDA social media guidelines, there is still a lot ...

Commercial

Pharma and social media: How to...

Mar 28, 2011

*Pharma can gain social media credibility by partnering with trust agents*

Commercial

When does a smartphone become a...

Mar 22, 2011

Commercial

The value of cause marketing in...

Mar 14, 2011

Column

Be part of the social pharma...

Feb 8, 2011

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