EileenOBrien

EileenOBrien

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Commercial

How patients and pharma benefit...

Apr 4, 2012

Eileen O’Brien reports that the latest Manhattan Research ePharma Consumer®...

Column, Commercial

A growth opportunity for pharma:...

Mar 28, 2012

When US marketing as a whole is becoming saturated, the Hispanic community...

Column, Commercial

What pharma needs to know about...

Mar 8, 2012

How the Digital Health Coalition is furthering the discussion of digital and...

Column, Commercial

Tweetchat, social media, and...

Feb 25, 2012

The biopharmaceutical marketing and social media tweetchat, #SocPharm,...

Column, Commercial

Online privacy and how to...

Feb 20, 2012

Consumers view their personal information as something of value to trade rather...

Column, Commercial

Google Search rules—even for...

Feb 1, 2012

How online info helps to change opinions, even among physicians

Column, Commercial

Pharma and the new YouTube layout

Jan 25, 2012

A review of the most pharma-relevant changes to YouTube

Column, Commercial

The value of making content easy...

Jan 16, 2012

Providing shareworthy content is one thing pharmaceutical companies can do well

Column, Commercial

How to connect with physicians...

Jan 4, 2012

What social sites physicians use—and why they use them

Column, Commercial

What I learned at Google...

Nov 17, 2011

Turns out, this really is ‘the year of mobile’

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