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In Part I, Slocum examines the current state of pharma marketing and outlines ...
Clearly, the Internet has moved beyond a “diversion” to becoming an ...
Survey participants report seeking information, requesting second opinions ...
A recent KPMG International report, Collaboration for Growth, predicts ...
Ten years ago, technology was an enabling service, with the sales force its ...
Microsoft Corp. is now entering the keyword-advertising market dominated by ...
In business, objectives rarely change; they are almost always the same: sales ...
*Introduction - e-detailing, eDetailing, e-detail, eDetail, v-Detail, online ...
Although the majority of those polled say the FDA’s most important function ...
Juergen Guenther, Lilly’s Customer Operations Manager, Critical Care ...