Editor

Editor

Editor's picture

Latest posts from :

Commercial

Sales and marketing strategies for...

Sep 5, 2006

But Phil Owens, Head of Gynaecology and Andrology, Region II at Schering AG ...

Just the fax, please!

Aug 10, 2006

A new survey from pharma marketing firm PharmaKinnex (www.pharmakinnex.com) ...

Commercial

Using market research to...

Aug 10, 2006

To a certain extent, O’Connor says, all of her company’s brands talk to ...

Commercial

Putting marketing ROI strategies...

Aug 10, 2006

With new drug approvals down, late-stage pipelines thinner than ever and line ...

What pharma can give and gain on...

Jul 24, 2006

With all of the confusion surrounding Medicare Part D, pharma companies are ...

Beyond ROI

Jul 24, 2006

Ultimately, ROI translates to profit, Trombetta says, but ending your ...

Commercial

Hints for pharma about online...

Jul 24, 2006

The research reveals that consumers who search online for health information ...

Guest Feature - Industry at a...

Jul 24, 2006

From the perspective of investors, the jury is still out on that question.

Commercial

A marketing epiphany

Jun 30, 2006

/Kickbacks, cartels and chatrooms: how unscrupulous drug firms woo the ...

Commercial

Defining pharma's marketing...

Jun 30, 2006

In Part I, Slocum examines the current state of pharma marketing and outlines ...

Pages