Adam Chapman

Adam Chapman

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Latest posts from :

Access and Evidence

Navigating the Chaos

Aug 6, 2018

With the access landscape shifting rapidly, pharma needs to watch its step

Access and Evidence

Seeking the Holy Grail of RWE

Aug 2, 2018

Universal standards for real-world evidence are closer than you might think

Patients and Medical

Five Reasons Why Clinical Trials...

Jul 27, 2018

Clinical trial recruitment is a perennial challenge for pharma. Are they...

Access and Evidence

Writing the Value Story

Jul 19, 2018

When writing the value story for a new medicine, starting earlier in...


How Do You Localize A Global Brand...

Jul 16, 2018

Marketers must balance global and local needs in their campaigns. How do they...


The Big Trends Transforming Pharma

Jun 15, 2018

The industry is fast approaching a promising new future. How is it getting...

Patients and Medical

The Power Of Empathy

Jun 12, 2018

In a bid to better understand and engage patients, pharma companies are...


Artificial Intelligence: The...

Jun 7, 2018

AI is being touted as the doctor’s new lifeline — we put this proposition...


How Well Do You Know Your HCP?

May 3, 2018

Machine learning is a boon for customer engagement. How can pharma best use it?

Patients and Medical

Trio Takes Home Team Prize

Apr 11, 2018

Allergan, SonarMD and Illinois Gastroenterology Group’s (IGG) joint efforts...