Making customers part of pharma marketing approaches
Armin Pearn, Associate Director of the Business Innovation Group at Pfizer Animal Health, says changes in technology and web adoption are having a huge impact on pharma's business.
Armin Pearn, Associate Director of the Business Innovation Group at Pfizer Animal Health, says changes in technology and web adoption are having a huge impact on pharma's business.
The move from passive content consumption to active sharing is opening up new opportunities to make customers part of companies' products and marketing approaches, says Pearn, who will be a speaker at eyeforpharma's upcoming Pharma Marketing Excellence Europe 2009 summit in Berlin, October 22-23.