How pharma can prepare for market access changes

No matter the outcome of healthcare reform in the US, healthcare systems around the world are poised for change as governments stuggle to contain costs and improve patient care. Is your company ready to manage market access in the new healthcare world?

No matter the outcome of healthcare reform in the US, healthcare systems around the world are poised for change as governments stuggle to contain costs and improve patient care. Is your company ready to manage market access in the new healthcare world?

George Wyatt, managing director of Wyatt Health Management in Canada, recently spoke with eyeforpharma about market access in Canada and beyond, including top challenges, what pharma can do to prepare for the pace of change and how clinical trials might need to be revamped to meet new government and payer demands. You can hear our conversation with George here.

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