Special report: Patient's Week 2011
How patients and pharma can work together—to the benefit of both
By Jan 12, 2012 onFor more on patient adherence, join the sector’s other key players at Patient Adherence Europe on May 31-June 1, 2012 in London.
Day 1
Personalised Patient Partnerships webinar (4pm GMT / 11am EST)
Pharma and the empowered, educated patient
Jeanne Barnett argues that pharma needs a ‘chronic care university’ to create compliance, build knowledge, and reduce costs
Comparative Effectiveness Research and the case for active patient engagement
Nathalie Horowicz-Mehler and John J Doyle explain why comparative effectiveness research (CER) must include patients’ perspectives on how to balance
risk and benefit
Patients' Week 2011: Put patients at the heart of the healthcare system
Every drug that hits the market intends to improve patient health or mitigate patient pain, and the value of those drugs largely depends on how well they deliver on that purpose.
Podcast: “Patient adherence is the next big thing in healthcare”
Day 2
Talk is cheap - and clinically effective!
John Procter, senior director, Health Management Services, Quintiles, explains why pharma should be at the center of collaborative conversations among clinicians and patients
Perfecting the patient experience
We’ve already got customer effectiveness and sales force effectiveness. Andrew Tolve reports on why now is the time for patient effectiveness
How Health 2.0 can improve patient compliance
Kim Liu of Capgemini Consulting explores how innovative social media approaches can impact adherence
Patients' Week 2011: Make the waiting room a digital classroom
Why is time spent in a doctor's waiting room such a waste of time? Jeanne Barnett explains how pharma can help make it worth the wait for patients
Day 3
The changing dynamic of doctor-patient communications
Ruth Slater, Gillian Boucher and Rebecca Galbraith of Quintiles Medical Communications explain why how patients who actively seek out medical information achieve better healthcare outcomes
Andrew Tolve talks to Dave deBronkart about how he beat kidney cancer and helped launch the e-patient revolution
The essence of Health 2.0 is collaboration
How being an informed patient helps Sara Riggare, who has Parkinson’s disease, achieve her goal of chronic health
Providing value beyond the prescription
Jeff Kozloff explains how pharma can use Health 2.0 research techniques to learn from patients and create better outcomes
Patients’ Week 2011: Why you need a patient relations department
Andrew Tolve examines how pharma can benefit from creating a patient-centric group within the company
Day 4
Patients should be respected sources of information, not spectators
Social media and the empowered patient
Andrew Tolve reports on how pharma can stop fearing social media and start using it to help patients—and themselves
SMS as a tool to increase adherence
Text message (SMS) interventions can improve adherence and disease management across a number of illnesses
Using technology to improve adherence
Eric Boothe, director business development for Life Sciences, on how the Healh 2.0 movement can help boost adherence
Patients’ Week 2011: The power of the Internet to improve patient outcomes
Elisa Cascade, vice president of Mediguard, on how to connect patients to better health outcomes by connecting them to online platforms
Day 5
With the right treatment and support, people with rare disorders can do just about anything
Biosensors as a source of patient insights
Davis Walp, head of Value Based Solutions at Quintiles, on how wearable biosensors are becoming promising tools to improve outcomes and cut costs
Behind every piece of data is a patient
Benjamin Heywood, president and co-founder of PatientsLikeMe, explains why his organization is building a patient registry where patients benefit in real-time from what they share
Davis Walp, head of Value Based Solutions at Quintiles, explains the importance of tailoring programs to patients based on cultural and psychographic factors
Patients' Week 2011: How pharma can meet the needs of younger patients
Di Stafford argues that pharma must make products for kids interesting, engaging and fun
Patients’ Week 2011: How Health 2.0 helps patients put a doctor in their pocket
Andrew Tolve looks at how pharma can participate in the burgeoning Health 2.0 movement, to the benefit of both patients and the pharma industry itself
Patients’ Week 2011: “Nothing can replace the human touch”
Stewart H Rosen, MD, VP medical affairs with Quintiles, and Valerie Metil, Quintiles' senior director of operations, health management solutions, on educating patients-and empowering them in the process