Featured Opinions
by Clifford M
How many of you read the printed ingredients and nutrition fact boxes found on packaged foods to help you decide which of two similar products you ought to buy?
Putting patients centre stage for strategy?
by Di Stafford
*Di Stafford* from *The Patient Practice* comments on PwC's recent report: *Pharma 2020 - The Vision* and highlights the renewed focus on patients as key influencing stakeholders, and the role patient understanding can play in value creation.
Health Number one upstream search
According to Hit-Wise the number one upstream search is for health information (44.5%) up 11% from last January. What does this data tell us?
Pharma and Twitter : Bio Job Blog
by Clifford M
Twitter, the microblogging platform, is the current rage in social media. According to @Shwen, who writes the Med 2.0 Blog, it grew by 752% in 2008.
by WendyB
Probably anyone involved in eMarketing - especially those on the service provider side - has had to deal with the misnomer that interactive marketing is cheap and easy.
My Top 5 Lies Marketing Tells Sales
by Mark Wayland
A blog with this title by Geoffrey James on BNet Online just made me think about my corporate days in a moderately successful pharma company.
The news earlier this week that Pfizer was stopping development on two late stage drugs in development should be a warning on what's coming.
We are all familiar with the concept of value chain. How the batton is passed from one function to another, each adding value until it is delivered to the customer.
Will pharma embrace the Web for DTC marketing now?
According to research from eMarketer the pharmaceutical industry has lagged behind mainstream consumer marketers when it comes to using the Internet to reach patients and drive new Rx's.
Talking KAM - 1 year on from SFE 2008
by David Wright
[Taken from A year in the life of KAM] eyeforpharma: So as the customer is driving commoditization, what is the next challenge for pharma as far as KAM is concerned?
Get me out of here, I am bored!
I am a sales rep and I am bored. Is this not the reality for many of our sales force?
Your sales force hate your messages
How much resource is wasted on developing thoroughly researched messages which are only delivered as intended when the trainer or manager is around?
Gaming To Save Healthcare Marketing
Yes, that's right. Reread that headline. "Gaming to Save Healthcare Marketing." At least, it's one of my theories.
Pharma strategy - general management
by pierremorgon
As the Big Pharmas merge (and therefore look for synergies by axing thousands of jobs) or lay off massively to preserve earnings, the ensuing exodus of staff of all ages and from each and every functi
The attrition that dare not speak its name
by mikerea
A while ago, my company conducted some analysis on pIII attrition and on-market performance (some of it summarised here: http://www.pharmafocus.com/cda/focusH/1,2109,22-0-0-DEC_2008-focus_feature_deta
Personalization and Individualization...What's the Difference?
In programs I've led in the past and in work we do here at Bridge Worldwide [1], we're always striving to create a clos [1] http://www.bridgeworldwide.com
The Myth of Adverse Event Reporting
I've written a fair amount about the use of social media in healthcare (
U.S. Consumers Rank Best Pharma Brand Sites
by WendyB
This week, Manhattan Research released a summary of its ePharma Consumer v8.0 findings in a press release. You can view the release in its entirety here: http://tinyurl.com/cfy5ob
by Anonymous (not verified)
It's great to see successful examples of pharma and healthcare systems working in partnership to enable patients the treatment they deserve.
by Anonymous (not verified)
by Steven Rosen
As the leader of your organization, the next 6 months will prove to be more pressure-filled then you may have experienced in years.