To improve patient adherence, we first need to puncture some myths
The non-profit CFTechnology is devising digital solutions to help people with cystic fibrosis
by Sara Riggare
How being an informed patient helps Sara Riggare, who has Parkinson’s disease, achieve her goal of chronic health
Will sales reps always be at the top of the budgetary food chain?
While everything about pharma seems to be changing, one thing hasn't: Meeting the needs of customers
The higher the rate of non-adherence, the greater our sense of urgency should be
The social media revolution may be great, but it's not always right when it comes to healthcare
Here are six thought starters I see coming out of Prevention Magazine’s 14th Annual Pharmaceutical Direct-to-Consumer (DTC) Advertising Study.*
by Anonymous (not verified)
As patients increasingly drive their own medical care, the value of direct, two-way conversation between biopharma and patients also increases.