Special report: Pharma and social media
In this special report, eyeforpharma examines the ways pharma can use social media to engage patients, customers, and payers
By on Jun 1, 2012Patients, social media, and adverse event reporting
Andrew Tolve explores social media strategies that can help pharma firms gain real-world data to improve health outcomes—and corporate images
Pharma marketing research and Web 2.0
Andrew Tolve investigates the value of the Internet as a pharma marketing research medium
Pharma marketing and social media
Andrew Tolve reports on best practice in deploying social media for pharma marketing
Patients, social games and pharma
How pharma can use ‘gamification’ to boost adherence and improve the bottom line
9 ways your pharma firm can overcome barriers to participating in social media
How pharma companies can get social media right
Ten reasons your pharma firm isnt participating in social media
Why are so many companies so slow to integrate social media into the marketing mix?
Social media forums and the pharma industry
Andrew Tolve reports on how independent online forums can provide insights on what physicians and patients are thinking.
Dr. Bates Talkback: Building brands and boosting sales with Twitter
Dr. Andree K. Bates suggests ways Twitter can be used as a valuable marketing channel
Andrew Tolve explores why social and mobile media are the next frontiers in customer relationship management (CRM)
What tablets can do for pharma CRM
Andrew Tolve explores how mobile digital solutions can enhance CRM effectiveness
How pharma can make the most of social media
Gillian Tachibana, head of e-media/social media within Merck KGaA’s Merck Serono division, on how pharma is using social media—and how it can use it better
How pharma can utilize Google+
Branded pages are coming to Google+. What does it mean for pharma?
Pharma marketing and social media: Dont wait for the FDA
Even in the absence of FDA social media guidelines, there is still a lot pharma marketers can do
Pharma marketing: How to be ‘social’ in Brazil
Though the Internet is not quite a mass medium yet, Brazilians are very open to interacting with brands via social media
Pharma marketing: China’s digital discrepancy
Treat China like China. In fact, treat all local markets as unique
How to get ROI from social media
Graeme Foux explains the competitive advantage that can result from integrating social media into your business.
Marketing and social media: A success story
What the pharma industry can learn from In-Bed, Bayer Scherings award-winning online marketing campaign for Levitra.
Pharma sales: Focus on the mobile opportunity
Andrew Tolve explores three things pharma can do to capitalize on mobile sales opportunities
How the pharma sector benefits from social media
If implemented correctly, social media can deliver strong returns on investment in terms of customer loyalty, brand promotion and awareness campaigns.
Podcast: Pharma, social media and data analytics
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
Another look at customer centricity
Melonie Warfel, director, Life Sciences Industry Solutions, Pegasystems, on how to foster a culture of business transformation
How to connect with physicians online
What social sites physicians use—and why they use them
Patients’ Week 2011: Social media and the empowered patient
Andrew Tolve reports on how pharma can stop fearing social media and start using it to help patients—and themselves
How to use social media to activate a community around a rare disease
Pharma forecasting: The changing role of patients
Milos Graonic, senior vice president, global leader of Nielsen BASES Pharmaceutical Practice, on how to mine patient data for forecasting insights
Social media: A tool for clinical trial recruitment?
Andrew Tolve reports on how pharma firms are using social media to recruit patients for clinical trialsand speed time to market
Pharma and social media: How to add value
Pharma can gain social media credibility by partnering with trust agents
Whats next for marketing and social media?
How will European pharma firms connect with physicians and patients online in the future?