Reuters Events | Pharma

Thought leadership and innovation for the Pharmaceutical Industry

In this special report, eyeforpharma examines the innovative new ways pharma is using technology. The Future Pharma series explores how pharma can take advantage of the business opportunities offered by new technology. For even more on pharma and tech, check out our Apps special report.

Future pharma: Making the most of the tablet takeover

Andrew Tolve explores how pharma firms are using the iPad 2 and other tablets to maximize sales and marketing potential

Future pharma: The home as healthcare center

Jeanne Barnett explores how wireless technology can reduce healthcare costs and create more proactive patients

Future pharma: Pharma’s new high-tech toolkit

Claudia M. Caruana examines innovative new ways pharma is using technology to combat counterfeiting, share data, refine sales techniques, and improve the R&D process

Future Pharma: A closer look at the iPad in pharma/physician relations

Wendy Blackburn explores how physicians are taking to the iPad—and why they still need old-fashioned pharma sales reps

Future pharma: Making games work for pharma

Andrew Tolve explores how ‘gamification’—the use of online games in healthcare—can boost adherence rates, improve marketing campaigns, and help train reps

Future pharma: What near field communication (NFC) means for pharma

John Hendel outlines how near field communication (NFC) technology can enhance information sharing, improve inventory tracking, and help reduce adverse drug reactions