Omnichannel engagement: Why isn’t pharma there yet?
Pairing an omnichannel engagement model with robust analytics and artificial intelligence will enable pharma companies to drive better decision-making throughout the customer journey. This helps sales and marketing teams get the right information to the right physicians at the right time and on the right channel, thus increasing the likelihood that a company’s therapies will get in the hands of more patients who benefit from them most.
Learn how to solidify your omnichannel approach in this new whitepaper from Reuters Events Pharma, in partnership with Axtria. Unify engagement across various channels to better serve our customers with the right information, with the right channel and at the right time.
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