Further Details Released About the Multichannel & Digital Marketing Latin America 2013 Congress
eyeforpharma, today provided further details of their biggest event in Latin America with over 28 of the biggest movers and shakers in pharmaceutical marketing join together to speak at the Multichannel & Digital Marketing Latin America 2013 Congress on 12 - 13 March, 2013 in Mexico City.
They will be discussing business-critical issues such as the impact of digital strategies, changes in the Latin American healthcare environment, multichannel models, best marketing strategies, social media plans and how to engage different stakeholders with new strategies across channels and new healthcare technology.
With over 200 senior level pharmaceutical executives attending during two days of knowledge-packed conference, the event is know as THE meeting place for pharma marketing strategy innovators around the world. The Pharma Multichannel & Digital Marketing Latin America 2013 Congress will discuss the latest digital and multichannel marketing strategies and tech to enable pharma companies to optimize their campaigns for a higher ROI.
In a statement Miss Mariana Flores, the conference organiser said:
“We are so proud to be part of this on-going improvement of pharma’s business models in Latin America, their conduct and their success in generating top-line revenue for the industry. With the Latin America healthcare environment producing so many new challenges and dynamic changes, marketing activities in pharmaceutical companies need to really start responding to this healthcare climate change. This conference provides a perfect learning, knowledge sharing and discussion platform to overcome these challenges”.
In a statement Mr Giovanny León – Commercial Operations & Market Access Director – Novartis said:
“I have had the opportunity and the privilege to participate in the congresses organized by eyeforpharma since its first edition. They have successfully filled an area of expertise previously lacking in our region and created a forum to exchange and discover best practice in the pharmaceutical industry, they push all the participants to challenge their paradigms and to seek new horizons of excellence...
I recommend them extensively, not only with the purpose of being up to date with the latest trends on marketing and sales force effectiveness, but also to gain the additional and very desirable benefit of networking at a regional level. We could say that this is a congress where the industry is not a guest nor sponsor, but is the protagonist and guest of honour”
Speakers confirmed include:
- Carlos Murillo - Business Operations Director Latin America – Pfizer
- Hugo Mendoza - Marketing Director - Latin America - LEO Pharma
- Francisco Ballester – Region Head – Sandoz Latin America
- Mónica González García - International Product Manager - Novo Nordisk Europe
- Timothy White - Head of eMarketing – Novartis Spain
- Gabriela Tamariz - Sr. Regional Brand Manager – Pfizer Latin America
Find out the full list of speakers here.
The 2 day conference consists of presentations, workshops, roundtables, networking and a cocktail reception. To find out more about this congress, presentations of the speakers and information regarding passes and prices, please visit this website and download the brochure.
If you would like to register immediately to get the best price available, contact Mariana Flores, the congress director on mflores@eyeforpharma.com Tel: +44 207 375 7190