Authenticity: Pharma’s New Currency

Medical’s unique forward-facing position makes it the natural guardian of authenticity – a characteristic we all aspire to in an ever-more uncertain world.

But what is authenticity and how do you project it? This paper explores how Medical is tackling this task externally through its core activities and internally, overcoming the many challenges to ensure the vision of authenticity is realized.

Insights from eyeforpharma’s latest white paper include:

  • Is pharma authentic?
  • The importance of internal partnership in delivering authenticity
  • Ensuring a credible scientific platform
  • The central role of oversight
  • Communicating authentically

Authenticity: Pharma’s New Currency includes insights from across the industry, through interviews with the senior leaders of Astellas, Aerie, Ipsen and Eisai.

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