Hear from the man behind one of the USA's pioneering health management initiatives on the true value of digital engagement

Rick Lee, former CEO of Healthrageous, shares his experiences of building Healthrageous, which served four major US health plans and a big Pharma company before its sale to Humana last September, and explains how to consumerize your service design and go "beyond the pill" with a 21st century personalised engagement mHealth strategy.

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