Special report: Pharma and social media
In this special report, eyeforpharma examines the ways pharma can use social media to engage patients, customers, and payersBy Jun 1, 2012 on
Andrew Tolve explores social media strategies that can help pharma firms gain real-world data to improve health outcomes—and corporate images
Andrew Tolve investigates the value of the Internet as a pharma marketing research medium
Andrew Tolve reports on best practice in deploying social media for pharma marketing
How pharma can use ‘gamification’ to boost adherence and improve the bottom line
How pharma companies can get social media right
Why are so many companies so slow to integrate social media into the marketing mix?
Andrew Tolve reports on how independent online forums can provide insights on what physicians and patients are thinking.
Dr. Andree K. Bates suggests ways Twitter can be used as a valuable marketing channel
Andrew Tolve explores why social and mobile media are the next frontiers in customer relationship management (CRM)
Andrew Tolve explores how mobile digital solutions can enhance CRM effectiveness
Gillian Tachibana, head of e-media/social media within Merck KGaA’s Merck Serono division, on how pharma is using social media—and how it can use it better
Branded pages are coming to Google+. What does it mean for pharma?
Even in the absence of FDA social media guidelines, there is still a lot pharma marketers can do
Though the Internet is not quite a mass medium yet, Brazilians are very open to interacting with brands via social media
Treat China like China. In fact, treat all local markets as unique
Graeme Foux explains the competitive advantage that can result from integrating social media into your business.
What the pharma industry can learn from In-Bed, Bayer Scherings award-winning online marketing campaign for Levitra.
Andrew Tolve explores three things pharma can do to capitalize on mobile sales opportunities
If implemented correctly, social media can deliver strong returns on investment in terms of customer loyalty, brand promotion and awareness campaigns.
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
Melonie Warfel, director, Life Sciences Industry Solutions, Pegasystems, on how to foster a culture of business transformation
What social sites physicians use—and why they use them
Andrew Tolve reports on how pharma can stop fearing social media and start using it to help patients—and themselves
How to use social media to activate a community around a rare disease
Milos Graonic, senior vice president, global leader of Nielsen BASES Pharmaceutical Practice, on how to mine patient data for forecasting insights
Andrew Tolve reports on how pharma firms are using social media to recruit patients for clinical trialsand speed time to market
Pharma can gain social media credibility by partnering with trust agents
How will European pharma firms connect with physicians and patients online in the future?
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