Special report: Mobile apps and pharma

As smartphones and tablets take over, eyeforpharma explores how a strategic understanding of mobile solutions can improve customer outreach and drive competitive advantage for the pharma industry

Mobile apps represent an exciting new way for pharma companies to improve customer outreach and drive competitive advantage, both externally and internally. For everything you need to know about pharma apps, check out:

Pharma sales and the digital rep

Peter Mansell talks to Andreas Claus Kistner, Roche’s global head of commercial architecture, about how reps are using mobile technology for better value sales calls

Pharma goes mobile: Making the most of the app opportunity

As smartphones and tablets take over, pharma needs a strategic understanding of how mobile solutions improve customer outreach and drive competitive advantage.

Future pharma: Making the most of the tablet takeover

Andrew Tolve explores how pharma firms are using the iPad 2 and other tablets to maximize sales and marketing potential

Will the iPad kickstart a pharma sales and marketing revolution?

Andrew Tolve explores how firms are using the iPad to enhance the effectiveness of sales and marketing presentations

Is pharma’s mobile budget going down the drain?

How to assess the potential value—or lack of potential value—of mobile offerings

What pharma can learn from Quora

Andrew Tolve explores the potential of the online Q&A site Quora as a sales and marketing resource for the pharma industry

When does a smartphone become a medical device?

Eileen OBrien on how the FDA might regulate apps and other mobile health solutions

How Quick Response codes can help pharma engage with patients

Jeanne Barnett explores the ways Quick Response (QR) codes can create engagement and communities around products

Patients’ Week 2011: Using technology to improve adherence

Eric Boothe, director business development for Life Sciences, on how the Healh 2.0 movement can help boost adherence

Patients’ Week 2011: How Health 2.0 helps patients put a doctor in their pocket

Andrew Tolve looks at how pharma can participate in the burgeoning Health 2.0 movement, to the benefit of both patients and the pharma industry itself

Patients' Week 2011: Make the waiting room a digital classroom

Why is time spent in a doctor's waiting room such a waste of time? Jeanne Barnett explains how pharma can help make it worth the wait for patients

Future pharma: The home as healthcare center

Jeanne Barnett explores how wireless technology can reduce healthcare costs and create more proactive patients

Future Pharma: A closer look at the iPad in pharma/physician relations

Wendy Blackburn explores how physicians are taking to the iPad and why they still need old-fashioned pharma sales reps


App reviews: Getting to grips with apps

A look at how sales and marketing execs can use apps and websites to change behavior, add value, and connect

App review: Epocrates, PubMed Mobile, iStethoscope, and Cancer.net

Website review: Pku.com

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