Podcast: how personalized outreach can boost adherence
Kate Reid, general manager of Atlantis Healthcare UK, outlines the benefits of an individualized approach to non-compliance.
Kate Reid, general manager of Atlantis Healthcare UK, outlines the benefits of an individualized approach to non-compliance.
Current research suggests that 50 percent of patients are non-adherent.
More worrisome, says Kate Reid, general manager of Atlantis Healthcare UK, is the fact that 60 to 70 percent of these patients are deliberately non-adherent.
That means theyre not forgetful or financially strained, but skeptical of the treatment theyve been prescribed.
Reid says the reason for this skepticism stems from deep misperceptions of their own conditions (many like to believe theyre not as sick as the doctor says) and of their medications (many believe half the dosage will suffice on days when theyre feeling better).
To address this intentional non-adherence, Reid believes patient support programs must move beyond reminders and leaflets in favor of a more personalized outreach that addresses each patients logic for avoiding his or her medication.
Reid will be speaking about these challenges and opportunities at eyeforpharmas Patient Adherence & Relationship Marketing Conference in Zurich on June 16th and 17th.