Former Bristol-Myers Squibb and Roche Executives join SimStar
Lawrence Hudson was named Vice President of e-business, with responsibility for managing specific client relations.
By on Jan 25, 2001Lawrence Hudson was named Vice President of e-business, with responsibility for managing specific client relations. Hudson joins SimStar with 12 years of pharmaceutical industry experience including market research, clinical trial patient compliance and retention, relationship marketing, global brand management and global launches.
Hudson also served as Director, Cardiovascular Global Marketing for Bristol-Myers Squibb, where she led the global launch team for Plavix and oversaw the lifecycle management of the brand. She also held a variety of sales and marketing positions during a seven-year tenure with Eli Lilly.
In addition, Linda Aragona was named as Director of Project Management at SimStar. She will be responsible for the successful implementation of client Web initiatives.
Aragona has more than 10 years experience in managing enterprise-wide projects for pharmaceutical companies. Prior to joining SimStar, she served as Project Director, Business Services for Hoffmann-La Roche, where she handled strategic management of IT projects supporting the Roche Laboratories pharmaceutical sales and marketing division.
"Lawrence Hudson and Linda Aragona bring exceptional expertise and background to our senior management team, at a time when SimStar is poised for significant growth," said Stephen Gerard, SVP, Commercial Operations for SimStar.