Commercial
No patents. No launches. No stages. Welcome to modern pharma.
Winning in customer experience requires pharmaceutical companies to literally get off their own drugs, says Paul Schrimpf
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Patients and Medical
Whose data is it anyway?
When cancer patient Pete started to look into who held records about his illness and treatment, mapping the journey of his data proved to be no easy feat.
Patients and Medical
Creating a Patient Trial Community
A pioneering project promises to transform patients’ clinical trials experience and help move the trials process forward
Patients and Medical
Creating a Patient Trial Community
A pioneering project promises to transform patients’ clinical trials experience and help move the trials process forward
Patients and Medical
Unleashing AI’s potential in clinical trial recruitment
Multiple innovations using AI are transforming the trial recruitment process
Patients and Medical
Making it about the patient, with the patient
Danielle Barron speaks to Laurie Meyers, Genentech’s Head of Patient Engagement Operations, about what she learned while creating a new patient engagement function.
Access and Evidence
Putting The I in Pills
Individualised medicine has so far failed to live up to the hype but innovations in the field are on the cusp of disrupting the way pharma and healthcare develop and provide treatments.
Multichannel
Cross Team Collaboration: The Not So Secret Sauce of Success
Much has been written about the value of patient- and customer-centricity in pharma but achieving this in the marketing mix typically entails a fundamentally different way of working. In fact, it demands nothing less than a revolution.
Patients and Medical
Adherence: Through the eyes of the patient
Are pharma and patients speaking the same language when it comes to medication adherence?
Commercial
Cancer Initiative Nets Collaboration Award
A collaboration between Novartis and Johns Hopkins Medicine wins Most Valuable Collaboration at eyeforpharma Philadelphia