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Patients and Medical

The Discovery That Changed My Life

Lucy Fulford, (Oct 8, 2018)

For Rocco Falchetto, stepping into the sun was extremely painful. Then one day, everything changed.
Patients and Medical

Patients: The New Architects Of Clinical Trials?

Danielle Barron, (Oct 4, 2018)

The industry has long flirted with the idea of getting patients to design clinical trials. But is the idea coming to fruition?

The Sales Force of The Future

Katie Osborne, (Oct 1, 2018)

What does a truly digitally mature sales force look like and how can companies transform their current force into one?
Patients and Medical

Are Your MSLs The Real Deal?

Adam Chapman, (Sep 27, 2018)

An MSL must ooze authenticity. Science depends on it.
Patients and Medical

A Career-Defining Diagnosis

Hugh Gosling, (Sep 26, 2018)

Roche's Jay Graves doesn't just live with diabetes, he works with it. This is his story.

Would Your Reps Pass The Empathy Test?

Ross Davies, (Sep 19, 2018)

Understanding the patient experience is vital for the modern sales rep
Patients and Medical

When Patients Take Control

Hugh Gosling, (Sep 18, 2018)

Ever wondered what a pharma event created, designed and run by patients would look like? Paul Simms was curious, so he created the Im-Patient Conference

Why CX Starts in Sales

Ross Davies, (Sep 18, 2018)

Delivering a seamless and positive customer experience starts with the sales rep

The Best Job In Pharma Right Now? The Sales Rep

Katie Osborne, (Sep 15, 2018)

Combining their deep customer insight with the power of data, reps are in pole position to deliver true value

Are You Truly Listening To Your Customers?

Lucy Fulford, (Sep 14, 2018)

In the new era of pharma, the customer is king – but are companies genuinely listening?