More Patients and Medical Articles

Patients and Medical

Reaching Gen-Z 

Risa Kerslake, (Nov 24, 2021)

Young people comprise a unique demographic that pharma is not used to serving but new digital tools offer ways to understand, engage and serve them better
Patients and Medical

Helping patients help themselves

Andrew Stone, (Nov 19, 2021)

Self care offers a new way for health care companies to serve patients better globally and industry collaboration will drive faster progress
Patients and Medical

Chiesi: Putting purpose at its heart

Andrew Stone, (Nov 10, 2021)

Italian pharma company Chiesi has embedded environmental and social purpose into its very corporate fabric
Patients and Medical

Medical Affairs & Social Media: A Brave New World

Andrew Stone, (Sep 17, 2021)

A great majority of healthcare providers now use social media platforms. Medical Affairs teams need to amplify their voice on social media channels – or lose out. 
Patients and Medical

Optimizing patient Engagement in Trials

Joseph Constance, (May 23, 2021)

The importance of involving the patient at all stages of trials post-pandemic has never been clearer
Patients and Medical

Fixing the broken patient search experience

Andrew Stone, (May 23, 2021)

There’s opportunity as well as danger in the billion healthcare searches made every day. Why isn’t pharma tuning in?
Patients and Medical

The value in measuring the patient experience

Andrew Stone, (Feb 22, 2021)

Pharma can improve outcomes, products and HCP relationships using technology to capture patients’ day-to-day experience of their disease
Access and Evidence

Bringing innovation to rare disease patients in Europe

Izzy Gladstone, (Feb 17, 2021)

Johanna Friedl-Naderer, President, Europe, Canada & Partner Markets, Biogen on how collaboration between governments and industry can lead to better patient outcomes.
Access and Evidence

#Icare4Rare campaign launches to raise awareness ahead of Rare Disease Week 2021

Izzy Gladstone, (Feb 11, 2021)

To help raise awareness of rare disease, Reuters Events, Biogen and EU40 have collaborated to launch the #Icare4rare campaign to give prominence to Rare Disease Week 2021
Patients and Medical

Better research through patient insights

Andrew Stone, (Jan 26, 2021)

AstraZeneca’s innovations in chronic kidney disease are pointing the way to new ways of involving patients and RWE to drive new insights and better outcomes