More Patients and Medical Articles

Patients and Medical

Clinical trials: Japan’s next chapter

Mary Nishikawa, (Aug 31, 2022)

Post COVID-19, keeping patients at the center of plans for clinical trial design in Japan is vital 
Patients and Medical

Patient services: a digital roadmap

Andrew Stone, (Jun 7, 2022)

Leveraging the full capabilities of digital will enable pharma to transform the patient experience
Patients and Medical

Digital patient engagement data: Are you already falling behind?

Andrew Stone, (May 10, 2022)

Gathering and acting on insights from digital patient engagement data is becoming a competitive differentiator, yet many in pharma are still stuck in learning mode
Patients and Medical

Reaching Gen-Z 

Risa Kerslake, (Nov 24, 2021)

Young people comprise a unique demographic that pharma is not used to serving but new digital tools offer ways to understand, engage and serve them better
Patients and Medical

Helping patients help themselves

Andrew Stone, (Nov 19, 2021)

Self care offers a new way for health care companies to serve patients better globally and industry collaboration will drive faster progress
Patients and Medical

Chiesi: Putting purpose at its heart

Andrew Stone, (Nov 10, 2021)

Italian pharma company Chiesi has embedded environmental and social purpose into its very corporate fabric
Patients and Medical

Medical Affairs & Social Media: A Brave New World

Andrew Stone, (Sep 17, 2021)

A great majority of healthcare providers now use social media platforms. Medical Affairs teams need to amplify their voice on social media channels – or lose out. 
Patients and Medical

Optimizing patient Engagement in Trials

Joseph Constance, (May 23, 2021)

The importance of involving the patient at all stages of trials post-pandemic has never been clearer
Patients and Medical

Fixing the broken patient search experience

Andrew Stone, (May 23, 2021)

There’s opportunity as well as danger in the billion healthcare searches made every day. Why isn’t pharma tuning in?
Patients and Medical

The value in measuring the patient experience

Andrew Stone, (Feb 22, 2021)

Pharma can improve outcomes, products and HCP relationships using technology to capture patients’ day-to-day experience of their disease