Patients and Medical
Reaching Gen-Z
Young people comprise a unique demographic that pharma is not used to serving but new digital tools offer ways to understand, engage and serve them better
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Patients and Medical
Helping patients help themselves
Self care offers a new way for health care companies to serve patients better globally and industry collaboration will drive faster progress
Patients and Medical
Chiesi: Putting purpose at its heart
Italian pharma company Chiesi has embedded environmental and social purpose into its very corporate fabric
Patients and Medical
Medical Affairs & Social Media: A Brave New World
A great majority of healthcare providers now use social media platforms. Medical Affairs teams need to amplify their voice on social media channels – or lose out.
Patients and Medical
Optimizing patient Engagement in Trials
The importance of involving the patient at all stages of trials post-pandemic has never been clearer
Patients and Medical
Fixing the broken patient search experience
There’s opportunity as well as danger in the billion healthcare searches made every day. Why isn’t pharma tuning in?
Patients and Medical
The value in measuring the patient experience
Pharma can improve outcomes, products and HCP relationships using technology to capture patients’ day-to-day experience of their disease
Access and Evidence
Bringing innovation to rare disease patients in Europe
Johanna Friedl-Naderer, President, Europe, Canada & Partner Markets, Biogen on how collaboration between governments and industry can lead to better patient outcomes.
Access and Evidence
#Icare4Rare campaign launches to raise awareness ahead of Rare Disease Week 2021
To help raise awareness of rare disease, Reuters Events, Biogen and EU40 have collaborated to launch the #Icare4rare campaign to give prominence to Rare Disease Week 2021
Patients and Medical
Better research through patient insights
AstraZeneca’s innovations in chronic kidney disease are pointing the way to new ways of involving patients and RWE to drive new insights and better outcomes