More Medical Articles

Medical

Invest in MSLs to reap bigger gains

Andrew Stone, (Dec 31, 2019)

To get the most from MSLs pharma needs to invest, measure and empower
Access and Evidence

Prescription drug pricing: The times they are a changin’

Ulrich Neumann, (Nov 25, 2019)

The political mood in the US on drug pricing at a national and state level is putting the pressure on pharma to demonstrate value
Medical

Taking the plunge into digital

Andrew Stone, (Nov 13, 2019)

Medical affairs is starting to expand its knowledge, reach and engagement with digital tools
Medical

Putting Major Depressive Disorder On The Map

Adam Chapman, (May 24, 2019)

A MDD educational programme from Takeda and Medscape scoops the most valuable HCP Initiative Award
Medical

Future Perfect

Hugh Gosling, (Apr 5, 2018)

Future-proofing your business is about big data and advanced analytics, not crystal balls and guesswork, says UCB Chief Marketing Officer, Bharat Tewarie
Medical

Medical Affairs Disrupted

Deirdre Coleman, (Mar 16, 2017)

How do we optimize medical affairs to engage patients, understand their needs and create patient-centric medical information exchange
Medical

Boosting Medical’s Role in Early Development

Deirdre Coleman, (Mar 10, 2017)

Pharma may be missing an opportunity by not involving Medical Affairs in early stage development
Access and Evidence

Strength in Numbers

Danielle Barron, (Feb 20, 2017)

R&D innovation is being accelerated through the nurturing of a ground breaking public-private relationship

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