Webinar - Medical Affairs: from virtual to hybrid engagement

May 12, 2021
In this webinar we’re bringing medical affairs leaders together to see how best to assess performance across the myriad of new digital initiatives, and plan next steps as we forecast a move from virtual-first to a hybrid-ready environment.

Whether its e-congresses and virtual advisory boards, or omnichannel HCP engagement and virtual meetings, medical affairs’ ongoing digital transformation has been as a quick as it has been wide ranging. It’s presented new challenges with increased digital noise and HCP fatigue, and required a host of internal strategic and capability re-calibrations across MSL, platform and content strategies. The catalyst for this acceleration we all know. But the long-term objective hasn’t changed - to provide a more refined customer experience, increasing speed, flexibility and personalisation to meet the needs of quickly evolving HCPs, KOLs and patients. In our latest webinar we’re bringing medical affairs leaders together to see how best to assess performance across the myriad of new digital initiatives, and plan next steps as we forecast a move from virtual-first to a hybrid-ready environment. Key learnings include: - Optimise your virtual engagement strategy with new best practices across e-congresses, virtual advisory boards and meetings - How to review digital investment by ensuring your data organisation is fit-for-purpose and implementing new digital performance metrics - Enable more agile interactions with an internal engagement infrastructure that helps with understanding of quickly evolving stakeholder preferences and needs - Achieve holistic engagement through a field team strategy that balances both digital and F2F interactions based on HCP need.

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Whether its e-congresses and virtual advisory boards, or omnichannel HCP engagement and virtual meetings, medical affairs’ ongoing digital transformation has been as a quick as it has been wide ranging. It’s presented new challenges with increased digital noise and HCP fatigue, and required a host of internal strategic and capability re-calibrations across MSL, platform and content strategies. 

 

The catalyst for this acceleration we all know. But the long-term objective hasn’t changed - to provide a more refined customer experience, increasing speed, flexibility and personalisation to meet the needs of quickly evolving HCPs, KOLs and patients. 

 

In our latest webinar we’re bringing medical affairs leaders together to see how best to assess performance across the myriad of new digital initiatives, and plan next steps as we forecast a move from virtual-first to a hybrid-ready environment.

 

Key learnings include:

 

- Optimise your virtual engagement strategy with new best practices across e-congresses, virtual advisory boards and meetings

- How to review digital investment by ensuring your data organisation is fit-for-purpose and implementing new digital performance metrics

- Enable more agile interactions with an internal engagement infrastructure that helps with understanding of quickly evolving stakeholder preferences and needs

- Achieve holistic engagement through a field team strategy that balances both digital and F2F interactions based on HCP need.

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