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Corporate social media has moved conclusively beyond the marketing department [INFOGRAPHIC]

Nick Johnson, (Jan 31, 2013)

Findings from the State of Corporate Social Media 2013 briefing show that social media has been adopted for far more than just marketing within large corporations

Content is King Part 2: Sweat the Small Stuff

adaptive, (Jan 30, 2013)

It’s all very well spending time identifying the kind of content your business needs for its social media channels, but if it isn’t disseminated right, your strategy will fail...

Organisational models of social media management: hub and spoke to embed social across business

Nick Johnson, (Jan 30, 2013)

In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at how large companies staff and organise social media.

Wednesday Update: User-generated content, big changes at Facebook and Foursquare, personalised user experience and more

Nick Johnson, (Jan 30, 2013)

This week's roundup of social media news from around the web features lessons on user-generated content; six key digital marketing trends for 2013 and new functionality for Facebook and Foursquare

Facebook vs LinkedIn: Analysis of corporate adoption rates of established social networks

Nick Johnson, (Jan 23, 2013)

In this piece, we reveal some of the findings from the forthcoming State of Corporate Social Media briefing. We look at the adoption rates and utility of some of the biggest social networks.

Wednesday Update: Skittles' brave social persona, Bacardi on social in 2013 and the death of the social media director - again?

Nick Johnson, (Jan 23, 2013)

This week's roundup of news on corporate social media features a look at Skittles' use of Twitter, an interview with Bacardi's Head of Digital, another look at Facebook's new 'Graph Search' and more.

Content is King Part 1: Carefully crafted content will build your brand

adaptive, (Jan 22, 2013)

The content strategy across an organisation’s social media channels is often so far removed from the brand identity that it doesn’t even come close to being content royalty, much less king. Here’s how

Wednesday Update: Facebook's Graph Search, Panera Bread's great social case study, and more

Nick Johnson, (Jan 16, 2013)

In this week's Wednesday Update, we take a look at Facebook's new Graph Search product, take in two leading edge social media case studies from Panera Bread and Samsung, and finish up highlighting two

Content Management: A new focus for CMOs

adaptive, (Jan 2, 2013)

As companies adjust to an evolved marketing landscape, they need to produce content that is engaging, affordable, tied to brand strategy and accessible.

An introduction to a Key Concept: Customer-Centricity

nickjohnson, (Jan 1, 2013)

This is the first in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...

Affiliate Marketing: The renaissance of an old favourite

adaptive, (Nov 28, 2012)

As corporations develop multiple marketing channels to reach new customer segments, affiliate marketing is moving through somewhat of a renaissance. Using members of your supply chain, or cultiv...

This week's Wednesday update including personalised ice cream ads, second screen stats and how to handle criticism

adaptive, (Nov 21, 2012)

This week we cover increasing marketing personalisation, a How To on Foursquare, and some insight on how to ready yourself for social customer service. Hi all, Hope everyone is well? Plenty of a...

This week's news update including social intelligence, brands and Instagram with search versus social marketing

adaptive, (Nov 14, 2012)

This week's Wednesday Update covers Twitter engagement metrics, how Facebook recommendations should fit into your marketing mix, and a look at brand adoption of Instagram. Read on!Hi all, Ho...

Campaign Review: Coke Zero: Unlock the 007 in you

adaptive, (Nov 14, 2012)

In the first of our campaign reviews, we look in detail at Coke Zero's recent social media Skyfall tie-up. Viral video and global brand links, but where is the social component? ...

This week's news update including B2B social media, content marketing, and real time Facebook analysis

adaptive, (Nov 7, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Best Twitter brand profile designs [P]rojecting the right image across your business’ social media cha...

This week's Wednesday update including the impact of Pinterest, engagement for more sales, and Nestlé's mission control

adaptive, (Oct 31, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Best creative Twitter campaigns [T]witter continues to be used in increasingly creative ways across a nu...

This week's Wednesday update including customer segmentation, Pinterest conversions and the impact of SoLoMo

adaptive, (Oct 24, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Are fans engaging with your brand? [Y]our company may be happy with the number of Facebook fans its has,...

Accessible Consumers: Leverage the new opportunities of SoLoMo and other new marketing channels

adaptive, (Oct 24, 2012)

The concept of multi-channel marketing has been around for a number of years. What’s changed today is that social media has delivered to corporations a level of customer access that is unpreceden...

Touchpoint Series 3: Are you ready for 1-to-1 customer communication?

adaptive, (Oct 17, 2012)

It is theoretically possible to know precisely what individual customers think about products or types of products. Are they fans of Macs or PCs; Galaxy or iPhone users; Kindle or paperback read...

Touchpoints Series 2: How to use social data to be a better business

adaptive, (Oct 17, 2012)

Big data tells us more than we ever knew about customers: their attitudes, their preferences, their dislikes, their hopes and aspirations. But is that too much, when all we want to do is make a ...