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adaptive, (Mar 27, 2013)
Visual content is taking the social media networks by storm. With video continuing to be popular, and the rise of Pinterest being nothing short of meteoric, how should you approach and measure visual?
adaptive, (Mar 27, 2013)
In the last part of this series we look at how B2B organisations can find and nurture their brand advocates to deliver positive sentiment that can result in real-world sales.
Nick Johnson, (Mar 20, 2013)
in this week's roundup of corporate social media news, we look into Facebook's new targeting functionality, review the science of sharing, and look at how TV drives word of mouth
adaptive, (Mar 20, 2013)
Content is as important to B2B social media as it is for B2C. The content you create is a powerful ally in creating a brand story that appeals to your stakeholders and identifies new markets.
Nick Johnson, (Mar 13, 2013)
This week, we review the reaction to Facebook's new redesign, take a closer look at Pinterest's analytics, and look at Microsoft's view of Likes, and Subway's social currency
adaptive, (Mar 13, 2013)
What are the core differences between B2B and B2C social media and see how they can be leveraged for success?
Nick Johnson, (Mar 6, 2013)
Welcome to another weekly update from the world of social media! This week we cover Vine, Unilever, Facebook's new news feed and the long tail of virality.
adaptive, (Mar 6, 2013)
With the rise of YouTube and more recently Pinterest, why has social media gone visual?
adaptive, (Mar 6, 2013)
A look at how the leading automaker is leveraging the power of their community to create content aligned closely with their business
Nick Johnson, (Feb 28, 2013)
We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!
Nick Johnson, (Feb 27, 2013)
The evolving role of the Community Manager, take a longer look at b2c Facebook adoption, and - in a potentially scary development - sound the death knell for the 'Social Media Manager'...
adaptive, (Feb 20, 2013)
Few companies have embraced social media and made it work for them quite like KLM Royal Dutch Airlines
adaptive, (Feb 20, 2013)
The latest in our series of executive insight focuses on the experiences of Yann Gourvennec, Director of Web, Digital and Social Media at Orange Group.
Nick Johnson, (Feb 20, 2013)
A look at social media crisis response- considering stories around HMV, Burger King and Tesla that have been in the news recently. We look atan innovative SoLoMo campaign from Topshop, too - and more!
Nick Johnson, (Feb 13, 2013)
In this extract from the forthcoming State of Corporate Social Media briefing, we take a look at financial resources allocated to social media by large companies.
Nick Johnson, (Feb 6, 2013)
This week, we look at Applebee's 'social media nightmare', evaluate social media's impact on the Super Bowl and what it means for brands, and take a look at two new startups with an impact on your job
adaptive, (Feb 5, 2013)
How quickly, accurately and relevantly your brand engages with potential or existing customers is vital to understand.
adaptive, (Feb 5, 2013)
An exclusive interview in our Executive Insight series - with Katie Richman, Director of Social Media Strategy and Social Media Product Development for espnW and Global X Games
Nick Johnson, (Feb 4, 2013)
In this extract from the forthcoming State of Corporate Social Media briefing, we look at how social is currently being used in large companies. Get a copy: http://usefulsocialmedia.com/StateofCSM/
Nick Johnson, (Jan 31, 2013)
Findings from the State of Corporate Social Media 2013 briefing show that social media has been adopted for far more than just marketing within large corporations