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The state of content marketing

adaptive, (Jun 11, 2013)

Is content still king in a marketing environment that is dominated by social media?

How to empower your advocates

adaptive, (Jun 11, 2013)

Individuals now have the power to influence how a brand is perceived in the market place. Cultivating your advocates is a vital part of brand development and longevity.

Wednesday Update

Nick Johnson, (Jun 5, 2013)

Wednesday Update including: a social imperative for CEOs, the Pepsi Like machine, and what your business can learn from the top 100 social brands.

Improved customer service through collaboration Part 3: Integrating the customer services teams into the organisation

adaptive, (Jun 5, 2013)

Social customer service teams need to be a part of the business whole and not isolated pockets without business-wide support.

Social Spending and the Teen Market

adaptive, (Jun 5, 2013)

As one of the most active groups on social media, the teen market is increasingly becoming the focus of marketing activity.

Getting closer to the customer is the key issue for Marketing Execs

nickjohnson, (Jun 4, 2013)

Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...

Improved customer service through collaboration Part 2: Measuring performance and finding the metrics

adaptive, (May 29, 2013)

Brands need to step past the traditional when determining the metrics for their social customer service teams.

Wednesday Update

Nick Johnson, (May 28, 2013)

Wednesday Update including: how recommendation is driving video discovery, how much personal information teens now reveal and how brand loyalty has changed.

Is Social Commerce Working?

adaptive, (May 28, 2013)

The development of social media networks as places to shop continues apace, but are brands seeing these channels deliver real value to their bottom lines?

Wednesday Update

Nick Johnson, (May 22, 2013)

Wednesday Update including: automotive success on Twitter, how to stay legal with your social media, and a new analysis tool from Google.

Turning Likes into buys

adaptive, (May 21, 2013)

The link between social media and conversion has in the past been tentative to say the least. Recently however, evidence shows that social media now has a quantifiable impact on real-world conversions

Report Cheat Sheet: "The Coming Era of On-Demand Marketing"

nickjohnson, (May 21, 2013)

In this series, we'll summarise the key findings from notable industry white papers and reports - so you can scan the core insight and decide whether...

Jennifer Dominiquini, CMO of Sears/Kmart (Fitness, Sporting Goods and Toys), on measurement, personalised user experience and more

nickjohnson, (May 17, 2013)

A few days ago, I had the opportunity to talk with Jennifer Dominiquini, who is the Chief Marketing Officer of Sears/Kmart Fitness, Sporting Goods...

Wednesday Update

Nick Johnson, (May 14, 2013)

Wednesday Update including the latest trends in B2B social media marketing, how second screen activity drives TV engagement and the power of Facebook login integration.

The Future of Social Selling

adaptive, (May 14, 2013)

Social media has transformed retailing. The question that corporations are now asking is how will this channel evolve in the future?

Well, it turns out McKinsey agrees with us

nickjohnson, (May 8, 2013)

Have a look at to see what I mean. Reassuring…

Wednesday Update including how social media continues to transform retailing, Facebook’s Q1 performance, and which brands are not only listening but also responding to their customers over the leading social media networks.

Nick Johnson, (May 7, 2013)

n this week's review of the week's big corporate social media stories, we look at Selling, Facebook, Social Listening and much more!

Three white papers on the future of marketing and communications

nickjohnson, (May 6, 2013)

Here are three white papers I’ve just written for our new business, Incite Marketing and Communications. The 4 Key Issues of 2013: Predictions for...

The Social Sales Funnel

adaptive, (May 2, 2013)

Businesses that can place social media effectively within their sales funnels will reap the rewards of customer loyalty