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adaptive, (Jul 31, 2013)
Linking TV ads to supporting Twitter posts is now shown to be a powerful partnering of engagement channels that is having a direct and positive impact on sales.
adaptive, (Jul 24, 2013)
Interact with your customers and stay on brand by using these tips and techniques to reach your audience, no matter where they are on planet Earth.
Nick Johnson, (Jul 24, 2013)
Massive increases in Facebook ad spending, why social loyalty matters and who are the ‘Digital Elite’?
adaptive, (Jul 24, 2013)
A new eBook from Altimeter Research offers clearly defined social media strategies that all corporations can learn from.
adaptive, (Jul 17, 2013)
As a latecomer to the social media party, Google+ has had some catching up to do. However, new research suggests corporations should be paying close attention to how their customers are using the plus
Nick Johnson, (Jul 17, 2013)
Colour and texture on Pinterest, Twitter and customer services and FOMO fuels social media addiction.
adaptive, (Jul 17, 2013)
The rise of F-commerce has been meteoric. The value of social media to corporations is still being defined, but all businesses now have social currency they can exploit.
Nick Johnson, (Jul 10, 2013)
More personalisation on social media is wanted, brand support across social media networks and how email still outperforms other marketing channels.
adaptive, (Jul 10, 2013)
With mobile data devices providing an ecosystem of connections, brands should be doing more to leverage location-based marketing across their social media networks
adaptive, (Jul 10, 2013)
Positive sentiment about a business may seem a fluffy concept, but it’s a valid metric that needs to be assessed in order to drive it effectively.
Nick Johnson, (Jul 2, 2013)
The rise of social TV, choosing the right social channel and the importance of personalised content
adaptive, (Jul 2, 2013)
Gaining followers has been the focus for many brands since the inception of social media. However, corporations still need to clearly understand why their customers have become their brand advocates.
Liam Dowd, (Jun 26, 2013)
Gaming and social media go hand-in-hand, but how are corporations using this channel to connect with their brand advocates?
adaptive, (Jun 21, 2013)
Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve months. Brands include Sony, L’Oreal, Skype and more
adaptive, (Jun 19, 2013)
Brands have been witnessing a shift in how their customers locate their businesses. Where organic search was king, visual product discovery is now highly popular with Pinterest leading the way.
adaptive, (Jun 19, 2013)
Data is key to vital business improvements and making sure customers remain loyal and happy.
Nick Johnson, (Jun 19, 2013)
The Wednesday Update including: social media tools in the workplace, the importance of location in ad placement, calls to action that work and how to gain brand trust.
nickjohnson, (Jun 14, 2013)
Marc Speichert is the Chief Marketing Officer at L'Oreal USA. He is one of 13 CMOs who contributed to the Incite: Summit East. We spent some time...
Nick Johnson, (Jun 11, 2013)
Wednesday Update including: coupon success via social media, the rise of Google+ rising smartphone usage across social networks, and a rare misfire by a leading social brand.
adaptive, (Jun 11, 2013)
Is content still king in a marketing environment that is dominated by social media?