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Wednesday Update including: UK hospitality and social media, B2B embraces social networks, and how photos are the most engaging content.

Nick Johnson, (Jul 31, 2013)

UK hospitality and social media, B2B embraces social networks, and how photos are the most engaging content.

TV and Twitter a match made in heaven?

adaptive, (Jul 31, 2013)

Linking TV ads to supporting Twitter posts is now shown to be a powerful partnering of engagement channels that is having a direct and positive impact on sales.

How to develop a brand voice. Part 1: Use your brand voice to engage your customers across the world

adaptive, (Jul 24, 2013)

Interact with your customers and stay on brand by using these tips and techniques to reach your audience, no matter where they are on planet Earth.

Wednesday Update including: massive increases in Facebook ad spending, why social loyalty matters and who are the ‘Digital Elite’?

Nick Johnson, (Jul 24, 2013)

Massive increases in Facebook ad spending, why social loyalty matters and who are the ‘Digital Elite’?

The Seven Factors of Social Business Strategy

adaptive, (Jul 24, 2013)

A new eBook from Altimeter Research offers clearly defined social media strategies that all corporations can learn from.

What is your social currency?

adaptive, (Jul 17, 2013)

The rise of F-commerce has been meteoric. The value of social media to corporations is still being defined, but all businesses now have social currency they can exploit.

Don’t ignore Google+

adaptive, (Jul 17, 2013)

As a latecomer to the social media party, Google+ has had some catching up to do. However, new research suggests corporations should be paying close attention to how their customers are using the plus

The Wednesday Update including: colour and texture on Pinterest, Twitter and customer services and FOMO fuels social media addiction.

Nick Johnson, (Jul 17, 2013)

Colour and texture on Pinterest, Twitter and customer services and FOMO fuels social media addiction.

The Wednesday Update including: more personalisation on social media is wanted, brand support across social media networks and how email still outperforms other marketing channels.

Nick Johnson, (Jul 10, 2013)

More personalisation on social media is wanted, brand support across social media networks and how email still outperforms other marketing channels.

They know where you live

adaptive, (Jul 10, 2013)

With mobile data devices providing an ecosystem of connections, brands should be doing more to leverage location-based marketing across their social media networks

Feed customer insight back into business Part 3: The value of sentiment

adaptive, (Jul 10, 2013)

Positive sentiment about a business may seem a fluffy concept, but it’s a valid metric that needs to be assessed in order to drive it effectively.

Why do your customers Like your brand?

adaptive, (Jul 2, 2013)

Gaining followers has been the focus for many brands since the inception of social media. However, corporations still need to clearly understand why their customers have become their brand advocates.

The Wednesday Update: The rise of social TV, choosing the right social channel and the importance of personalised content

Nick Johnson, (Jul 2, 2013)

The rise of social TV, choosing the right social channel and the importance of personalised content

Gamification Revisited

Liam Dowd, (Jun 26, 2013)

Gaming and social media go hand-in-hand, but how are corporations using this channel to connect with their brand advocates?

Chief Marketing and Communications Officers gather in New York [PRESS RELEASE]

adaptive, (Jun 21, 2013)

Significant gathering of corporate executives in New York to debate and discuss how marketing and communications will evolve over the next twelve months. Brands include Sony, L’Oreal, Skype and more

Pinterest: The Art of Visual Marketing

adaptive, (Jun 19, 2013)

Brands have been witnessing a shift in how their customers locate their businesses. Where organic search was king, visual product discovery is now highly popular with Pinterest leading the way.

How to use customer feedback to improve your business. Part 1

adaptive, (Jun 19, 2013)

Data is key to vital business improvements and making sure customers remain loyal and happy.

Wednesday Update: only 15% of consumers trust brand posts, call to action word choice is critical and how social tools improve teamwork

Nick Johnson, (Jun 19, 2013)

The Wednesday Update including: social media tools in the workplace, the importance of location in ad placement, calls to action that work and how to gain brand trust.

Marc Speichert on how he has evolved L'Oreal's marketing focus

nickjohnson, (Jun 14, 2013)

Marc Speichert is the Chief Marketing Officer at L'Oreal USA. He is one of 13 CMOs who contributed to the Incite: Summit East. We spent some time...

The Wednesday Update

Nick Johnson, (Jun 11, 2013)

Wednesday Update including: coupon success via social media, the rise of Google+ rising smartphone usage across social networks, and a rare misfire by a leading social brand.

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