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Nick Johnson, (Sep 11, 2013)
Below is a roundup of the latest news in corporate social media...
adaptive, (Sep 5, 2013)
Often seen as one of the following pack across the social media landscape, Tumblr is though, beginning to be coveted by corporations and their brands.
nickjohnson, (Sep 4, 2013)
In our final extract from the upcoming Incite briefing, "The Accessible Consumer: Marketing and Communications to 2015". You can sign up to receive a...
nickjohnson, (Sep 4, 2013)
Taco Bell have just won Ad Age’s “Marketer of the Year” award, having launched a new tagline, invested $280m in measured media and seen 8%...
Nick Johnson, (Sep 4, 2013)
How HR has gone social, ads on Facebook and how customer services must embrace social communication.
nickjohnson, (Sep 2, 2013)
If you haven’t seen it yet, have a look at Dunkin’ Donuts Thailand’s new ad for their ‘charcoal’ donut. Yes, that's a model in...
Nick Johnson, (Aug 28, 2013)
Twitter insight, the best times to post to on Facebook and how social commerce is expanding.
adaptive, (Aug 21, 2013)
The latest research from Brandwatch reveals that a quarter of brands are still using Twitter as a broadcast platform and ignoring its core engagement features.
adaptive, (Aug 21, 2013)
Social media and customer services now go hand-in-hand. However, brand owners still need to integrate their approaches to gain the most from this vital touch point.
Nick Johnson, (Aug 21, 2013)
Twitter as more than a broadcast medium, how visible digital ads really are and how the B2B sector is increasingly embracing social media.
adaptive, (Aug 15, 2013)
Leading social media directors from American Airlines, Dell, Ancestry.com, Clorox, and many more will be discussing how they approach social media which is no-longer dominated by marketing at CSMSF
adaptive, (Aug 14, 2013)
For social media to offer corporations real world gains, these initiatives have to be lead from the top.
adaptive, (Aug 14, 2013)
Brand owners have long lamented their difficulty showing tangible ROI with their social media activity. But could this be about to change?
Nick Johnson, (Aug 14, 2013)
Fashionistas love social, engagement now understood by brands and how Instagram video is a key brand enhancer.
nickjohnson, (Aug 7, 2013)
As part of the run up to the Incite Summit East, we asked our community to vote on the sessions we plan on running at the conference. We'll give...
adaptive, (Aug 7, 2013)
Imagine a journey without any end and where every stop sees faces and pictures screaming for your attention. Which one catches your eye?
Nick Johnson, (Aug 7, 2013)
New insights into social media demographics. FedEx does it again, and how social media channels must work together.
adaptive, (Aug 7, 2013)
Using the right attribution model with your social media marketing is vital to ensure high levels of ROI.
nickjohnson, (Jul 31, 2013)
In the run up to the Incite Summit (September 18-19, NYC), we interviewed some of our senior executive speakers. This week, we spoke with Jan Jones...
adaptive, (Jul 31, 2013)
Linking TV ads to supporting Twitter posts is now shown to be a powerful partnering of engagement channels that is having a direct and positive impact on sales.