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Wednesday Update including: the current state of Twitter, the rise of Google+ and which brand is leading the pack on Facebook

Nick Johnson, (Sep 18, 2013)

The current state of Twitter, the rise and rise of Google+ and which brand is leading the pack on Facebook.

The Wednesday Update including: social networks for B2B marketing, gender and sharing, plus when your business should send tweets

Nick Johnson, (Sep 11, 2013)

Below is a roundup of the latest news in corporate social media...

Does Tumblr fit into your social engagement strategy?

adaptive, (Sep 5, 2013)

Often seen as one of the following pack across the social media landscape, Tumblr is though, beginning to be coveted by corporations and their brands.

The core challenge for an increasingly multi-channel marketing function

nickjohnson, (Sep 4, 2013)

In our final extract from the upcoming Incite briefing, "The Accessible Consumer: Marketing and Communications to 2015". You can sign up to receive a...

Taco Bell wins Ad Age's Marketer of the Year

nickjohnson, (Sep 4, 2013)

Taco Bell have just won Ad Age’s “Marketer of the Year” award, having launched a new tagline, invested $280m in measured media and seen 8%...

Wednesday Update including: how HR has gone social, ads on Facebook and how customer services must embrace social communication

Nick Johnson, (Sep 4, 2013)

How HR has gone social, ads on Facebook and how customer services must embrace social communication.

Dunkin’ Donuts run ‘bizarre, racist’ ad, and show the risks of global marketing

nickjohnson, (Sep 2, 2013)

If you haven’t seen it yet, have a look at Dunkin’ Donuts Thailand’s new ad for their ‘charcoal’ donut. Yes, that's a model in...

Wednesday Update: including creating the right hashtag for your marketing campaigns, the best times to post on Facebook and how social commerce is expanding

Nick Johnson, (Aug 28, 2013)

Twitter insight, the best times to post to on Facebook and how social commerce is expanding.

Broadcasting with Twitter: How to steer well clear of bad habits and create a winning formula

adaptive, (Aug 21, 2013)

The latest research from Brandwatch reveals that a quarter of brands are still using Twitter as a broadcast platform and ignoring its core engagement features.

At your service: Fully integrate social media into your customer service function to increase engagement and customer loyalty

adaptive, (Aug 21, 2013)

Social media and customer services now go hand-in-hand. However, brand owners still need to integrate their approaches to gain the most from this vital touch point.

Wednesday Update including: using Twitter as more than a broadcast medium, how visible digital ads really are and how the B2B sector is increasingly embracing social media.

Nick Johnson, (Aug 21, 2013)

Twitter as more than a broadcast medium, how visible digital ads really are and how the B2B sector is increasingly embracing social media.

Global social media directors gather in San Francisco to discuss the evolution of social media in business

adaptive, (Aug 15, 2013)

Leading social media directors from American Airlines, Dell, Ancestry.com, Clorox, and many more will be discussing how they approach social media which is no-longer dominated by marketing at CSMSF

CEO’s Finally Go Social, sort of…

adaptive, (Aug 14, 2013)

For social media to offer corporations real world gains, these initiatives have to be lead from the top.

The new wave of social commerce

adaptive, (Aug 14, 2013)

Brand owners have long lamented their difficulty showing tangible ROI with their social media activity. But could this be about to change?

Wednesday Update including: fashionistas love social, engagement now understood by brands and how Instagram video is a key brand enhancer.

Nick Johnson, (Aug 14, 2013)

Fashionistas love social, engagement now understood by brands and how Instagram video is a key brand enhancer.

Right-time, right-place messaging a critical goal for both marketing and communications executives

nickjohnson, (Aug 7, 2013)

As part of the run up to the Incite Summit East, we asked our community to vote on the sessions we plan on running at the conference. We'll give...

How to develop a brand voice using social media Part 3: On a road to nowhere

adaptive, (Aug 7, 2013)

Imagine a journey without any end and where every stop sees faces and pictures screaming for your attention. Which one catches your eye?

Wednesday Update including: new insights into social media demographics. FedEx does it again, and how social media channels must work together.

Nick Johnson, (Aug 7, 2013)

New insights into social media demographics. FedEx does it again, and how social media channels must work together.

Understanding multi-touch attribution

adaptive, (Aug 7, 2013)

Using the right attribution model with your social media marketing is vital to ensure high levels of ROI.

Caesar's Entertainment on crisis response and why marketing and comms must be considered equal

nickjohnson, (Jul 31, 2013)

In the run up to the Incite Summit (September 18-19, NYC), we interviewed some of our senior executive speakers. This week, we spoke with Jan Jones...

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