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Unmetric Guest Blog: 15 Of The Top Social Media Campaigns From September 2013

adaptive, (Oct 23, 2013)

September was a good month for many brands in the world of social. We sieved through thousands of brands on Facebook, Twitter and YouTube to identify the top performing brands.

How to integrate mobile into social media strategies Part 1: Targeting is key

adaptive, (Oct 22, 2013)

Organisations need to adapt their social media strategies to reach the mobile market or they can lose out on a huge opportunity

The Wednesday Update including: the rise of mobile video, social media as focus group and how to choose the right social media tools

adaptive, (Oct 22, 2013)

The rise of mobile video, social media as focus group and how to choose the right social media tools

[PRESS RELEASE] NEW INCITEMC ‘FUTURE OF THE MARKETER’ RESEARCH WHITEPAPER PREDICTS TURBULENCE, EVOLUTION FOR MARKETING EXECS IN 2014

nickjohnson, (Oct 18, 2013)

Figures show that marketers recognise 2014 will be a turbulent year, expecting a push towards a more multi-channel approach, and the increasing...

Moving multichannel increases ROI 300%

nickjohnson, (Oct 16, 2013)

At least, that’s the promise from Turn, in their ‘2013 Digital Audience Report’. As Nielsen found, ‘incremental reach’ for TV ads is...

An interview with the former CMO of Chevrolet, Joel Ewanick

nickjohnson, (Oct 16, 2013)

Mr Ewanick was let go from the automaker in July 2012, after “failing to meet the expectations the company has of an employee”. Some have linked...

Only 38% of companies are getting positive ROI from social media

nickjohnson, (Oct 16, 2013)

According to a somewhat disconcerting report from TATA, only 38% of companies are finding that social drives positive ROI. And yet, according to...

3 interesting articles we saw this week

nickjohnson, (Oct 16, 2013)

Social CRM is dead. Long live CRM. An interesting piece on how CRM systems and focuses will change over 2014. Best quote: "What we now know as CRM,...

Unmetric Guest Blog: How Craft Breweries Are Schooling Big Beer Brands on Social Media

Anonymous, (Oct 16, 2013)

What big beer can learn from craft beer

Wednesday Update including: youth and video, the commercial opportunities with Twitter and Pinterest widget for Android

Nick Johnson, (Oct 15, 2013)

Youth and video, the commercial opportunities with Twitter and Pinterest widget for Android

Practitioner Interview: Helen Lee, Social Media Lead, Clorox

adaptive, (Oct 15, 2013)

Clorox is a global company with leading household including: Green Works cleaning products, K C Masterpiece dressings and sauces; and Brita water filtration products.

This week's Wednesday Update

nickjohnson, (Oct 9, 2013)

Your need to know news this week: Marketers, PR, Corporate Comms. Who runs social? According to this study, it's the PR team. We have a different...

Wednesday Update including: combating social spam, the geography of social media and ads sweep across the social space

Nick Johnson, (Oct 8, 2013)

Combating social spam, the geography of social media and ads sweep across the social space

Wednesday Update including: snail mail as the ‘new’ communications channel, the ROI of social media, and the social media habits of Gen Y.

Nick Johnson, (Oct 1, 2013)

Snail mail as the ‘new’ communications channel, the ROI of social media, and the social media habits of Gen Y.

Practitioner Interview: Jessica Jensen, Qualcomm, Drive social media success with an asymmetrical approach to marketing

adaptive, (Oct 1, 2013)

As Director of Marketing and Social Media for Qualcomm, Jessica brings 15 years of experience driving business growth through integrated marketing campaigns across CPG, Sport, and Tech industries.

Delivering targeted messages Part 2: Target and tailor your brand content to meet the needs of your customers for powerful results

adaptive, (Oct 1, 2013)

Fighting for loyalty within a diverse demographic asks for attention to detail and listening to data

Wednesday Update: Gearing up for the holiday season, the gender of Pinterest, and how Facebook ad sales are evolving

Nick Johnson, (Sep 24, 2013)

Gearing up for the holiday season, the gender of Pinterest, and how Facebook ad sales are evolving

Get Ready For A Customer-centric Future

Conference Recording, (Sep 18, 2013)

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